Trade Show Guru

One of the most popular trade show giveaways is custom-imprinted pens. Pens are actually probably one of the most popular freebie giveaways in general. I’m going to guess that there are billions of custom-imprinted pens produced every year. Probably if you stacked all of the trade show giveaway pens and other custom-imprinted pens produced every […]

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Although I enjoy writing about my famous wife and winter snow, because I call myself the trade show guru, I think that I ought to, at least occasionally, write about trade show stuff, like trade show booths and trade show display design mistakes. However, because I tend to not take myself or this blog too […]

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Just like when you’re designing trade show booths and it’s critical to pick a clear and compelling tag line, when you’re writing a blog post, it’s equally important to pick a clear and compelling post title, preferably with your targeted keywords in it, and with a twist or teaser that will make a reader or […]

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So what do trade show booths and a roll of duct tape have to do with each other? Probably not what you think. If you’re thinking that you should have a trade show booth that you can repair like MacGyver, that’s not what this post is about. And actually, you should have a trade show […]

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I puzzled, and puzzled, till my puzzler was sore… about what to write for this post. The following is what I came up with. It seems that with the end of the year fast approaching, there will be a lot of lists coming out, so I thought I’d beat the rush and get my list […]

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Next to the word “free“, I think the next most over-used word in marketing has to be “secrets“. I did a search on Google for the term “trade show secrets“. Google says there are 1,380,000 results. Wow. I looked through some of the results and had to chuckle. Here is what I saw: I like […]

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What is trade show zen? Is it the trade show marketing enlightenment that one gets from reading the wisdom of the trade show guru? Not exactly, but reading the Trade Show Guru blog probably helps. Is it designing and setting up your trade show booth space to incorporate the essential design elements of trade show […]

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I love the Boy Scout’s motto: “Failing to plan is planning to fail.” The first step to successful trade show marketing is PLANNING. Before you sign up for a trade show booth, or start counting all the sales that you’ll get by exhibiting at a trade show, you need to develop an action plan – […]

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