Trade Show Guru

For Those Seeking Trade Show Marketing Enlightenment

Trade Show Guru

What Are Memorable Trade Show Displays?

June 11th, 2010 · 11 Comments · Trade Show Marketing

What are memorable trade show displays? Perhaps the answer seems obvious… a memorable trade show display is a trade show display that you remember, right? Well… no. It isn’t quite that simple. There are “good” memorable trade show displays and “bad” memorable trade show displays, and this post is going to cover the difference between […]

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Cheap Trade Show Displays Aren’t Always Cheap

April 24th, 2010 · 5 Comments · Trade Show Marketing

Sometimes trade show exhibitors attempt to save money and try to get by with cheap trade show displays (and one can understand why in this economy). But usually in the big picture, cheap trade show displays end up costing an exhibitor a lot of money in the end than they save up front. The brutal […]

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Trade Show Booth Display Design Secrets

April 20th, 2009 · 8 Comments · Trade Show Marketing

I thought I’d stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show booth display design secrets. To my mind, creating compelling and effective graphic designs for trade show booth displays shouldn’t require an […]

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Green Trade Show Displays

March 9th, 2009 · 17 Comments · Trade Show Marketing

Back when Kermit the Frog first sang, “It isn’t easy being green,” he was probably right. The only green people back then were Kermit, the Incredible Hulk (I loved that TV show with Bill Bixby), and the Jolly Green Giant. Nope, back in the day, nobody and no company wanted to be green. But today […]

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Top 3 Trade Show Display Design Mistakes

December 21st, 2008 · 6 Comments · Trade Show Marketing

I puzzled, and puzzled, till my puzzler was sore… about what to write for this post. The following is what I came up with. It seems that with the end of the year fast approaching, there will be a lot of lists coming out, so I thought I’d beat the rush and get my list […]

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Trade Show Secrets

December 10th, 2008 · 5 Comments · Trade Show Marketing

Next to the word “free“, I think the next most over-used word in marketing has to be “secrets“. I did a search on Google for the term “trade show secrets“. Google says there are 1,380,000 results. Wow. I looked through some of the results and had to chuckle. Here is what I saw: I like […]

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