Trade Show Guru

Some of my regular readers may have noticed that I’ve had a bit of a problem with my blogging regularity lately (translation – I haven’t posted in a while… a long while). No, I didn’t venture to the end of the world and fall off, nor was I abducted by trade show zombies. The Trade […]

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Trade show exhibit booths are a lot like websites and blogs. If you want traffic at your trade show exhibit booth (and why have an exhibit booth if you have no traffic), then you’d better understand and practice SEO for trade show exhibiting. S.E.O. stands for Search Engine Optimization, and it’s necessary for blogs and […]

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I thought I’d stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show booth display design secrets. To my mind, creating compelling and effective graphic designs for trade show booth displays shouldn’t require an […]

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The success of your trade show booth in large part will be determined by your trade show booth staff. Here are my “Top Ten Secrets” to making sure your trade show booth staff, be it just you or a crew of ten, do a great job and maximize your trade show marketing success. Of course, […]

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So what do trade show booths and a roll of duct tape have to do with each other? Probably not what you think. If you’re thinking that you should have a trade show booth that you can repair like MacGyver, that’s not what this post is about. And actually, you should have a trade show […]

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