Trade Show Guru

For Those Seeking Trade Show Marketing Enlightenment

Trade Show Guru

The Dirty Little Secret to Designing Great Trade Show Exhibits

June 1st, 2009 · Trade Show Marketing

The dirty little secret to designing great trade show exhibits is that you don’t have to be a “professional designer” to design a great trade show exhibit. I’ve worked in the trade show exhibit industry for years and have seen more trade show exhibits than anyone should have to, and while I can usually tell the “professional” designs from the “in house” or “amateur/do-it-yourself” designs, that doesn’t mean all the former are great and the latter are not. Quite the contrary. [Read more →]

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Avast (anti-virus program) ROCKS!

May 26th, 2009 · Random Stuff

While I’m a big believer in the old saying “there’s no such thing as a free lunch,” and almost always free isn’t free. But actually, sometime free really is free. One example is anti-virus programs. In the beginning, I thought to get good protection again computer viruses, I needed to pay for it, so I bought McAfee anti-virus, in part because it included “free lifetime virus updates.” I thought it was a fair deal to pay for the program and then get free lifetime updates (without regular updates, an antivirus program is worthless). I assumed lifetime meant lifetime, but to McAfee it meant the “lifetime” of that particular version, which was about one year! After a year, I wasn’t able to update the virus database anymore, and the version became worthless. [Read more →]

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No Pets Allowed

May 19th, 2009 · Random Stuff

A man and a dog were walking along a deserted road. The man was enjoying the scenery, when suddenly he realized that he was dead.

He vaguely remembered dying, and and he knew that the dog walking beside him had been dead for years. He wondered to himself where the road was leading them. [Read more →]

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Evacuation Focuses the Mind

May 12th, 2009 · Random Stuff

Here in Santa Barbara, California, we’ve just gone through our fourth big wildfire in two years. The first wildfire was the Zaca fire in 2007 that burned in our “back country” and ended up being the second largest fire in California history. [Read more →]

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Trade Show Exhibit Booths and SEO

May 4th, 2009 · Trade Show Marketing

Trade show exhibit booths are a lot like websites and blogs. If you want traffic at your trade show exhibit booth (and why have an exhibit booth if you have no traffic), then you’d better understand and practice SEO for trade show exhibiting. S.E.O. stands for Search Engine Optimization, and it’s necessary for blogs and websites if you want to rank high on the search engines and get traffic. [Read more →]

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Tadpoles Behaving Badly and a Performance Review

April 27th, 2009 · Random Stuff

This week I’m taking a break from writing about trade show marketing in order to catch up on a few loose ends. In this post I’ll update on our tadpoles, talk about the Bad Behavior plugin to fight spam, and end with a rather humorous performance review I recently saw. [Read more →]

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Trade Show Booth Display Design Secrets

April 20th, 2009 · Trade Show Marketing

I thought I’d stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show booth display design secrets. To my mind, creating compelling and effective graphic designs for trade show booth displays shouldn’t require an advanced degree from an Ivy League school. In fact, it’s mainly just common sense. But that doesn’t mean that effective trade show booth displays are really all that common at trade shows. Based on some of the trade show display designs I’ve seen, I have no idea what the designer was thinking. But if you read this post, absorb the wisdom of the trade show guru, and follow these basic steps, [Read more →]

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Trade Show Booth Staffing Secrets

April 13th, 2009 · Trade Show Marketing

The success of your trade show booth in large part will be determined by your trade show booth staff. Here are my “Top Ten Secrets” to making sure your trade show booth staff, be it just you or a crew of ten, do a great job and maximize your trade show marketing success. Of course, you don’t want to forget the importance of having a compelling trade show display design, and the other basics of trade show marketing. And the truth is, just like my earlier “trade show secrets” post, these trade show booth staffing “secrets” aren’t really secrets, they are more just “common sense”, but “secrets” just seems to have a better ring to it. Plus, based on my experience at past trade shows, believe it or not, from some trade show booth staffing I’ve seen, the ten points below must be “secret” because some of the trade show staffers I saw didn’t appear to be aware of them! [Read more →]

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Trade Show Zombies, Spammers, and Tadpoles

April 6th, 2009 · Random Stuff

more trade show zombiesI guess this post is a bit trade show related. I’ve noticed that my blog must be becoming a bit famous, at least based on the amount of spam comments I am getting. It used to be a few spam comments a week, but now it’s dozens a day. And I noticed that the majority seem to be on my post about trade show zombies. Is this just a coincidence, or do spammers know deep in their hearts that they are really just kindred mindless zombies, churning out meaningless spam? [Read more →]

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Gardening, zip-lines, tadpoles, and God

March 30th, 2009 · The Joy of Fatherhood

life is about balanceI’m afraid this is going to be yet another week (week three) without a trade show related post, but I’ve got plenty of excuses. First, like most of us, I am working a lot these days. And, given that life is about balance, I’ve spent my small amount of free time on things other than penning more trade show wisdom. I’ve been doing things like gardening, revising zip line designs, and catching tadpoles. [Read more →]

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