Trade Show Guru

For Those Seeking Trade Show Marketing Enlightenment

Trade Show Guru

Entries Tagged as 'Trade Show Marketing'

TradeShow Booth Babes

January 19th, 2010 · 25 Comments · Trade Show Marketing

Some of my regular readers may have noticed that I’ve had a bit of a problem with my blogging regularity lately (translation – I haven’t posted in a while… a long while). No, I didn’t venture to the end of the world and fall off, nor was I abducted by trade show zombies. The Trade […]

[Read more →]

Tags:

Are Trade Shows Obsolete?

October 6th, 2009 · 14 Comments · Trade Show Marketing

One might think with the rise of the internet and online marketing, that there has been a shift of marketing dollars and resources away from traditional trade show marketing to online marketing and even “virtual” trade shows. That may be true. One might also think with the recession and economic hard times, that companies have […]

[Read more →]

Tags:

Trade Show Kinsella

August 10th, 2009 · 8 Comments · Trade Show Marketing

A while back I wrote a post asking, “Are You a Trade Show Kinsella?” Of course, to answer this question, you have to know what a trade show kinsella is. Thus, the real question of the post was, “What is a trade show kinsella (and are you one).” Well, here’s the answer you’ve been waiting […]

[Read more →]

Tags:

Are You a Trade Show Kinsella

June 15th, 2009 · 5 Comments · Trade Show Marketing

Are you a trade show kinsella? Do you know what a trade show kinsella is? I’ll reveal what a trade show kinsella is in a future post, but for now I’ll provide a hint. A trade show kinsella is a type of trade show exhibitor. If you are a trade show exhibitor that reads and […]

[Read more →]

Tags:

The Dirty Little Secret to Designing Great Trade Show Exhibits

June 1st, 2009 · No Comments · Trade Show Marketing

The dirty little secret to designing great trade show exhibits is that you don’t have to be a “professional designer” to design a great trade show exhibit. I’ve worked in the trade show exhibit industry for years and have seen more trade show exhibits than anyone should have to, and while I can usually tell […]

[Read more →]

Tags:

Trade Show Exhibit Booths and SEO

May 4th, 2009 · 12 Comments · Trade Show Marketing

Trade show exhibit booths are a lot like websites and blogs. If you want traffic at your trade show exhibit booth (and why have an exhibit booth if you have no traffic), then you’d better understand and practice SEO for trade show exhibiting. S.E.O. stands for Search Engine Optimization, and it’s necessary for blogs and […]

[Read more →]

Tags:

Trade Show Booth Display Design Secrets

April 20th, 2009 · 8 Comments · Trade Show Marketing

I thought I’d stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show booth display design secrets. To my mind, creating compelling and effective graphic designs for trade show booth displays shouldn’t require an […]

[Read more →]

Tags:·

Trade Show Booth Staffing Secrets

April 13th, 2009 · 4 Comments · Trade Show Marketing

The success of your trade show booth in large part will be determined by your trade show booth staff. Here are my “Top Ten Secrets” to making sure your trade show booth staff, be it just you or a crew of ten, do a great job and maximize your trade show marketing success. Of course, […]

[Read more →]

Tags:

Green Trade Show Displays

March 9th, 2009 · 17 Comments · Trade Show Marketing

Back when Kermit the Frog first sang, “It isn’t easy being green,” he was probably right. The only green people back then were Kermit, the Incredible Hulk (I loved that TV show with Bill Bixby), and the Jolly Green Giant. Nope, back in the day, nobody and no company wanted to be green. But today […]

[Read more →]

Tags:

Do Trade Show Giveaway Pens Work?

February 16th, 2009 · 37 Comments · Trade Show Marketing

One of the most popular trade show giveaways is custom-imprinted pens. Pens are actually probably one of the most popular freebie giveaways in general. I’m going to guess that there are billions of custom-imprinted pens produced every year. Probably if you stacked all of the trade show giveaway pens and other custom-imprinted pens produced every […]

[Read more →]

Tags: