Trade Show Guru

Alternate Title #1) Are You Smarter Than A Fifth Grader? Alternate Title #2) Fast Thinking vs Slow Thinking My sixth grade son brought home some math logic problems from his elementary school’s math club weekly meeting. The math club is open to fifth and sixth graders. He told me about one of the problems that […]

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I know it’s only September and 2015 isn’t over yet, but I’m still going to announce the Best TV Commercial for 2015. It’s the 30-second Microsoft Windows 10 commercial with the three cute kids (the official name of the commercial is “Introducing Windows 10 – The Future Starts Now”). The first time we saw it, […]

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(updated April 25, 2016) As my regular readers know, I’m not just the Trade Show Guru, I’m the frugal Trade Show Guru. You can easily waste a lot of money on trade show marketing if you don’t know what you’re doing, which is why I write not just about trade show marketing in general, but […]

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A few weeks ago, I took my Lego-obsessed 9 year old son to see the Lego Movie, and thus claimed the title of World’s Most Awesome Dad (at least until my son’s bedtime rolled around). The Lego Movie was awesome. I don’t think it’s in theaters anymore, but if you missed it, I recommend you […]

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Disclosure: This post is based on a real life experience. Company names have been changed to protect the innocent. The company that is the focus of this post and that committed the hereinto described major social media / local marketing blunder is not a bad company. They excel at what they do, and appear to […]

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If you want your blog to be successful, do you need to be regular? If your blogging is constipated, should you give it a bit of blogging Metamucil? (sorry for the visual [image removed]). But my basic question is, to be a “successful blogger”, do you need to make a new post on a regular […]

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While there are many factors or “keys” to sales and marketing success, as well as success in life and in general, five keys stand out and are worthy of review. As an aside, I was inspired to write this post because of my recent post Please help Will. Will employed the second key, and because of […]

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Successful marketing involves a combination of three things: the Basics, Hard Work, and Secret Sauce. The first two (the Basics and Hard Work) are 80% of the formula, the last item (the Secret Sauce) is 20% of the formula. The bad news is that while I am a guru, I am not a genius, and […]

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Successful trade show marketing is based on the same basics as any other form of marketing. In this post I will cover what I consider to be the basics of general marketing. I mix examples of selling and marketing even though I know they are different things because I think they have common rules of […]

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