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Are You a Trade Show Kinsella

June 15th, 2009 · 5 Comments · Trade Show Marketing

Are you a trade show kinsella? Do you know what a trade show kinsella is? I’ll reveal what a trade show kinsella is in a future post, but for now I’ll provide a hint. A trade show kinsella is a type of trade show exhibitor. If you are a trade show exhibitor that reads and follows the wisdom of the trade show guru, you wouldn’t be a trade show kinsella. Being a trade show kinsella is not a good thing, but there are many of them out there (along with all those trade show zombies). So my question to you is, can you guess what a trade show kinsella is? In the meantime, I read a great little obituary recently that I thought I’d share with you…

Common Sense – R.I.P.

Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated such valuable lessons as:Knowing when to come in out of the rain; Why the early bird gets the worm; Life isn’t always fair; and Maybe it was my fault.

Common Sense lived by simple, sound financial policies (don’t spend more than you can earn) and reliable strategies (adults, not children, are in charge).

His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place. Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.

Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do in disciplining their unruly children.

Common Sense took a beating when you couldn’t defend yourself from a burglar in your own home and the burglar could sue you for assault.

Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.

Common Sense was preceded in death, by his parents, Truth and Trust, by his wife, Discretion, by his daughter, Responsibility, and by his son, Reason.

He is survived by his 4 stepbrothers: I Know My Rights, I Want It Now, Someone Else Is To Blame, and I’m The Victim.

~ ~ ~

So what do you think, is common sense dead, or just on vacation?

And do you know what a trade show kinsella is?


5 responses so far ↓

  • 1 Will // Jun 16, 2009 at 12:09 am

    Dead or on vacation? Hmmm… Maybe more zombie like?

    Kinsella, William, of Shoeless Joe fame? What does he have to do with trade shoes, I mean shows?

    Then again, what would I know. I have never been to a trade show.

  • 2 Tarheel Rambler // Jun 16, 2009 at 9:35 am

    I don’t think Common Sense is dead yet, but he’s on life support and his evil twin brother Greed has his hand on the plug that powers the respirator. Not a day goes by that there isn’t a news item that illustrates how close to death he is. Take for example, the current news story about the cop who stopped the ambulance and put the EMT in a choke hold when the EMT tried to explain they were transporting a patient.

  • 3 The Trade Show Guru // Jun 16, 2009 at 12:39 pm

    @ Will,
    LOL. I had to read your comment twice to catch the “trade shoes” joke. You’re on the right track… not about shoes though…
    @ Lee (aka Tarheel Rambler),
    You have a way with words! I hadn’t heard about the cop/EMT story, but that’s exactly what I’m talking about!

  • 4 JD at I Do Things // Jun 17, 2009 at 9:47 am

    I think Common Sense is in a coma. Still here, but not really doing any good. Every now and then you sense its presence, but before you know it, it’s gone.

    I’ll have to ask my brother about a trade show kinsella. He’s the editor of a trade publication and attends a lot of trade shows.

  • 5 The Trade Show Guru // Jun 17, 2009 at 4:30 pm

    hi JD, I agree with the coma thing. Common Sense seems to occasionally make a comeback, but then slips away…
    Don’t spend too much time asking your brother since I made up the term “trade show kinsella” (a guru original!)… but it should make sense when I reveal its meaning in a future post. Will (above) is on the right track about its meaning…
    ~ Steve

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