Trade Show Guru

Welcome to the second installment of my “Friends of the Trade Show Guru” series. In this post I’d like to introduce Tim Elb, whom the Guru doth hereby dub “King Of The Rednecks“. Tim and his buddy Ernie run the Redneck Bar And Grill up there in the Great Frozen North (Canada). If you’re ever in […]

[Read more →]

I warned you in my “About the Trade Show Guru” page that this blog may also contain an occasional rant… well, here’s my first rant. Why isn’t Halloween trick-or-treating like it was when I was a kid? Caution – for non-American readers, this post may not make sense. To explain, in America, on Halloween night, […]

[Read more →]

I love the Boy Scout’s motto: “Failing to plan is planning to fail.” The first step to successful trade show marketing is PLANNING. Before you sign up for a trade show booth, or start counting all the sales that you’ll get by exhibiting at a trade show, you need to develop an action plan – […]

[Read more →]

While I’m no movie guru, or Siskel and Ebert, I decided I’d start a “movie” category to let you know when I see a movie that I think is worth seeing (which is probably 1 out of 3 or 4 movies that I see). When I see a movie that I think is worthy of […]

[Read more →]

If you’re in Southern California tonight (Friday, October 24) , step outside tonight at 7:28 pm tonight and look out towards the west (if you live anywhere else, step outside anytime tonight and look up in the sky and enjoy the stars – I love star gazing). But back to those of us in Southern California. […]

[Read more →]

One of the first blogs I started reading on a regular basis was Untwisted Vortex by RT Cunningham (aka Master of the Philippines – a nickname I just made up). RT has been living in the Philippines for a bit over two years now, and set up his blog shortly after moving there (reading his […]

[Read more →]

Successful marketing involves a combination of three things: the Basics, Hard Work, and Secret Sauce. The first two (the Basics and Hard Work) are 80% of the formula, the last item (the Secret Sauce) is 20% of the formula. The bad news is that while I am a guru, I am not a genius, and […]

[Read more →]

Successful trade show marketing is based on the same basics as any other form of marketing. In this post I will cover what I consider to be the basics of general marketing. I mix examples of selling and marketing even though I know they are different things because I think they have common rules of […]

[Read more →]