Trade Show Guru

I thought I’d stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show booth display design secrets. To my mind, creating compelling and effective graphic designs for trade show booth displays shouldn’t require an [...]

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Back when Kermit the Frog first sang, “It isn’t easy being green,” he was probably right. The only green people back then were Kermit, the Incredible Hulk (I loved that TV show with Bill Bixby), and the Jolly Green Giant. Nope, back in the day, nobody and no company wanted to be green. But today [...]

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I puzzled, and puzzled, till my puzzler was sore… about what to write for this post. The following is what I came up with. It seems that with the end of the year fast approaching, there will be a lot of lists coming out, so I thought I’d beat the rush and get my list [...]

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Next to the word “free“, I think the next most over-used word in marketing has to be “secrets“. I did a search on Google for the term “trade show secrets“. Google says there are 1,380,000 results. Wow. I looked through some of the results and had to chuckle. Here is what I saw: I like [...]

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