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	<title>Trade Show Guru</title>
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	<link>http://www.trade-show-guru.com</link>
	<description>For Those Seeking Trade Show Marketing Enlightenment</description>
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		<title>Trade Show Outboarding</title>
		<link>http://www.trade-show-guru.com/2010/02/trade-show-outboarding/</link>
		<comments>http://www.trade-show-guru.com/2010/02/trade-show-outboarding/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 22:22:56 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Trade Show Marketing]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=697</guid>
		<description><![CDATA[Just when you think you know everything there is to know about something, you find out there&#8217;s something you didn&#8217;t know.
I, your friendly neighborhood trade show guru, thought I knew everything there was to know about trade shows&#8230; well, at least I thought I was familiar with everything about trade shows. After all, I even [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-698" style="float: left; padding: 0 15px 10px 0;" src="http://www.trade-show-guru.com/wp-content/uploads/outboard-motor.jpg" alt="not for trade show outboarding" width="250" height="315" />Just when you think you know everything there is to know about something, you find out there&#8217;s something you didn&#8217;t know.</p>
<p>I, your friendly neighborhood trade show guru, thought I knew everything there was to know about trade shows&#8230; well, at least I thought I was <em>familiar</em> with everything about trade shows. After all, I even know about <a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">trade show zombies</a>! But last week I came across a trade show term I&#8217;d never heard of before, <strong>trade show outboarding</strong>.</p>
<p>Trade show outboarding does not mean strapping an outboard motor to your trade show boat, er&#8230; booth, nor does the phrase have anything at all to do with outboard motors or engines. Rather, <a href="http://www.trade-show-guru.com/2010/02/trade-show-outboarding/">trade show outboarding</a> is done by trade show outboarders (also referred to as <strong>trade show parasites</strong> and not to be confused with the previously mentioned trade show zombies) and refers to companies that don&#8217;t pay for a trade show exhibit booth space, but instead rent a room in a nearby hotel and set up their &#8220;offsite&#8221; or &#8220;outboard&#8221; trade show booth in their hotel room or suite. I&#8217;m not sure how they manage to get traffic to their hotel room (do they wander around the trade show and hand out <a href="http://www.trade-show-guru.com/2009/02/trade-show-giveaway-pens/">trade show giveaway pens</a> with their hotel room number on the pens?), but apparently the &#8220;problem&#8221; (at least it is a problem to the trade show promoters that aren&#8217;t collecting the trade show exhibit space fees) is growing, and trade show organizers are asking the hotels to crack down on these trade show outboards.</p>
<p>As I said, I just don&#8217;t understand how the trade show outboarders would get much traffic to their hotel rooms, but apparently they do, or I don&#8217;t see why this would be an issue. I&#8217;m not sure where I stand on whether or not this tactic is &#8220;legitimate&#8221;&#8230; I support &#8220;guerilla marketing&#8221; but I also believe in &#8220;playing by the rules&#8221;. I&#8217;ve included a portion of the New York Times article below in which I first read about the practice of trade show outboarding. So what do you think? Would it work? Is it legitimate?<span id="more-697"></span></p>
<p style="text-align: center;">&#8212;</p>
<p><em>Convention industry insiders disdainfully call them “outboarders” — those vendors who set up shop in a hotel suite near a trade show site to promote their products. Unsanctioned exhibitors were an issue last month at the Consumer Electronics Show in Las Vegas, a large trade show.</em></p>
<p><em>The industry sees the vendors as parasites who latch onto the host convention and reap the advantages of the often-considerable resources spent on organizing the show and drawing a crowd — without paying their share of the costs.</em></p>
<p><em>The vendors, on the other hand, argue that they are suffering in the weak economy and that the rock-bottom rates offered by some hotels help them stretch their marketing budgets.</em></p>
<p><em>Caught in the middle of this tug of war are the hotels, which are increasingly being asked to keep out the interlopers.</em></p>
<p><em>While unsanctioned exhibits are not new, they appear to be on the rise. They became an issue at the annual Consumer Electronics Show last month in Las Vegas, one of the largest trade shows in the United States. According to technology bloggers and others attending the show, hotel security people forced some vendors to vacate suites in which they were demonstrating products.</em></p>
<p><em>“Outboarding is wrong,” said Jason Oxman, the senior vice president of industry affairs for the Consumer Electronics Association, which produces the Consumer Electronics Show each January. “An outboarder takes advantage of the significant investment a trade show makes.”</em></p>
<p><em>But Mr. Oxman denied that the association had stepped up enforcement against the vendors, suggesting that the crackdown was instituted by the hotels themselves. “Our antennas are raised for people that try and circumvent the show process,” said Ron Reese, vice president of communications for Las Vegas Sands, the parent company of two official show hotels, the Palazzo Las Vegas and the Venetian Las Vegas. He said the association spent tens of millions each year promoting and producing the show, which draws 120,000 participants. Professional exhibit managers who play by the rules and pay to exhibit also resent vendors who come to town but do not exhibit on the trade show floor, he said.</em></p>
<p><em>Nor is the electronics association alone in its sentiments about the outside vendors. “This instance with the C.E.S. is going to raise some awareness,” said John Foster, a convention industry lawyer. Although the show took place only last month, Mr. Foster said he had already been approached by several organizers of smaller events eager to learn how they could thwart the outside exhibitors. “Whenever you get a big show that goes through an incident like this, that publicity generates a lot of interest in how to stop the problem,” he added.</em></p>
<p><em>The electronics association pointed to a long-standing policy prohibiting any type of consumer electronics-related events taking place in Las Vegas over the show dates. Mr. Oxman acknowledged, though, that this rule was almost impossible to enforce if vendors choose from among the many hotels in Las Vegas that do not have a contract with the association.</em></p>
<p><em>“Everybody does it,” said one hardware vendor who spoke on condition of anonymity to avoid speaking out publicly against the electronics association, which retaliates against vendors who run unsanctioned events by stripping them of the points a vendor can earn by exhibiting legitimately. More points translate to a better selection of show floor space for future shows. Those with no points to forfeit can be kicked out of the association.</em></p>
<p><em>The vendor said her company chose the Palazzo because it was inexpensive, and received a verbal assurance that its exhibit would be permitted.</em></p>
<p><em>What happened instead, she said, was that hotel security forced the company to dismantle its demonstrations and remove all product-marketing materials. The vendor referred to the eviction as the result of a “miscommunication.” Mr. Reese of the Sands said all guests were presented with criteria for their stay upon check-in; a prohibition on in-room exhibiting is among the rules.</em></p>
<p><em>Bob Buskirk, who attended the electronics show and owns a Web site, ThinkComputers, that reviews hardware and software products, said he had “never been kicked out of a hotel room or even heard of companies being kicked out.” But this January, he said, two of his meetings were disrupted when the vendors were ejected by hotel security. “From what I’ve heard anecdotally, the amount of unlicensed vendors was certainly the most it’s been in recent memory,” said Mr. Reese of the Sands.</em></p>
<p><em>Mr. Buskirk, who has been attending the show for five years, said that the show’s exhibits seemed to take up much less space this year. A spokeswoman for the association confirmed that the show’s size dropped to 1.4 million square feet of exhibit space.</em></p>
<p><em>Steven Rudner, a hospitality industry lawyer who represents hotels, countered that stipulations like those from the electronics association restrict a hotel’s ability to do business. “To switch the burden of enforcing this on a hotel seems to be completely unreasonable,” Mr. Rudner said. Some groups, he said, go so far as to try and make the hotel responsible for screening all guests to insure that no competitors book suites or meeting space that could be used for private events.</em></p>
<p><em>Lawyers who represent trade show producers said this kind of strong language is necessary to protect the investments made by hosts and exhibitors, especially in an economy where hotels might be tempted to turn a blind eye to unsanctioned exhibits to book needed business. “They want to play both sides of it,” said Barbara Dunn, a partner at the convention industry law firm, Howe &amp; Hutton Ltd. “There’s no question that the hotel industry is hurting.”</em></p>
<p><em>In some cases, she said, vendors who want to skirt a trade show’s policies will deliberately obscure their affiliation or their plans to run an exhibit in a suite, making enforcement even harder.</em></p>
<p><em>Some other trade shows have used less confrontational methods, which they say are just as effective. Megan Tanel, vice president of exhibitions and events for the Association of Equipment Manufacturers, said violations of exhibitor rules at her shows go to a committee made up of other industry members.</em></p>
<p><em>“It comes down to your peers, customers and competitors to decide your fate,” she said. This usually works, but when it does not, she says she tries to convince vendors it is in their best interests to be an official part of the show.</em></p>
<p>source: http://www.nytimes.com/2010/02/16/business/16shows.html</p>
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		<title>TradeShow Booth Babes</title>
		<link>http://www.trade-show-guru.com/2010/01/tradeshow-booth-babes/</link>
		<comments>http://www.trade-show-guru.com/2010/01/tradeshow-booth-babes/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:18:19 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Trade Show Marketing]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=680</guid>
		<description><![CDATA[Some of my regular readers may have noticed that I&#8217;ve had a bit of a problem with my blogging regularity lately (translation &#8211; I haven&#8217;t posted in a while&#8230; a long while). No, I didn&#8217;t venture to the end of the world and fall off, nor was I abducted by trade show zombies. The Trade [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-681" style="float: left; padding: 0 15px 10px 0;" title="hot tradeshow booth babe" src="http://www.trade-show-guru.com/wp-content/uploads/hot-booth-babe-200x300.jpg" alt="extremely attractive booth babe" width="200" height="300" />Some of my regular readers may have noticed that I&#8217;ve had a bit of a problem with my <a href="http://www.trade-show-guru.com/2009/06/does-blogging-regularity-matter/">blogging regularity</a> lately (translation &#8211; I haven&#8217;t posted in a while&#8230; a long while). No, I didn&#8217;t venture to the end of the world and fall off, nor was I abducted by <a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">trade show zombies</a>. The Trade Show Guru blog isn&#8217;t <a href="http://www.trade-show-guru.com/2009/10/are-trade-shows-obsolete/">obsolete</a>&#8230; at least not yet. I&#8217;ve just been busy with other things &#8211; mainly work, but also spending time with <a href="http://www.trade-show-guru.com/category/the-joy-of-fatherhood/">my family</a> over the holidays and watching an occasional <a href="http://www.trade-show-guru.com/category/movies/">movie</a> (though I haven&#8217;t seen Avatar lately &#8211; I&#8217;m not that wealthy, at least not yet). But I know I need to make a blog post every now and then to keep this blog at least on life support, so what better topic than <strong>tradeshow booth babes</strong>.<span id="more-680"></span></p>
<p style="text-align: left;">I know some readers will click through to this post just to see the pictures&#8230; and you&#8217;re expecting to see barely dressed, sexy women. Well, I don&#8217;t want to disappoint, so here is one&#8230;</p>
<p style="text-align: left;">
<div id="attachment_681" class="wp-caption aligncenter" style="width: 490px"><img class="size-full wp-image-681" title="hot tradeshow booth babe" src="http://www.trade-show-guru.com/wp-content/uploads/hot-booth-babe.jpg" alt="a very attractive tradeshow booth babe" width="480" height="720" /><p class="wp-caption-text">tradeshow booth babe</p></div>
<p>And I don&#8217;t want to descriminate against my female readers, so here&#8217;s a male &#8220;booth babe&#8221;&#8230;</p>
<p style="text-align: left;">
<div id="attachment_682" class="wp-caption aligncenter" style="width: 278px"><img class="size-full wp-image-682" title="a tradeshow booth babe for the ladies" src="http://www.trade-show-guru.com/wp-content/uploads/tsg-booth-babe-for-the-ladies.jpg" alt="a hunky tradeshow booth babe for the ladies" width="268" height="360" /><p class="wp-caption-text">alternate tradeshow booth babe</p></div>
<p style="text-align: left;">OK, now that the obligatory eye-candy &#8220;tradeshow booth babe&#8221; pictures are out of the way, let me get to the point.</p>
<p style="text-align: left;"><strong>Tradeshow booth babes are a bad idea.</strong></p>
<p style="text-align: left;">I&#8217;m familiar with the saying &#8220;sex sells&#8221; and maybe if you&#8217;re selling Miami-Vice-style cigarette jet boats to middle aged men or cheap beer to college kids, then having a skimpily clad blonde bimbo isn&#8217;t an entirely bad idea. But for most tradeshow exhibitors, booth babes are a bad idea. There are much better ways to attract qualified prospects to your tradeshow booth (even handing out <a href="http://www.trade-show-guru.com/2009/02/trade-show-giveaway-pens/">trade show giveaways pens</a> is a better idea than having a booth babe).</p>
<p style="text-align: left;">Having booth babes at your tradeshow booth will probably draw a crowd&#8230; but it will be a crowd of people clogging up your <a href="http://www.pinnacledisplays.com">tradeshow booth</a> wanting to see the pretty girl and probably having absolutely no interest in your product, service, or company. And for those people who are interested in your company, they will probably wonder if your product is any good at all if you have to resort to booth babes to try to sell it.</p>
<p style="text-align: left;">So let your competitors employ the booth babes at their <a href="http://www.pinnacledisplays.com/store/agora.cgi">tradeshow booths</a>. Trust me and make your tradeshow booth a &#8220;booth-babe-free-zone&#8221;. If you are thinking about hiring a booth babe, look at this picture&#8230;</p>
<p style="text-align: left;"><img class="aligncenter size-medium wp-image-684" title="what a tradeshow booth babe make your booth look like" src="http://www.trade-show-guru.com/wp-content/uploads/tsg-a-real-booth-babe-300x219.jpg" alt="" width="300" height="219" /></p>
<p style="text-align: left;">This is what a tradeshow booth babe will most likely do for your tradeshow marketing efforts, and is the mental image you should get if you seriously a booth babe for your own trade show booth&#8230; To repeat, <em>tradeshow booth babes are a bad idea!</em></p>
<p style="text-align: left;">But just in case you didn&#8217;t get my point, let me show you another mental image to store away in the back of your head in the event you are ever, ever tempted to go the route of hiring a tradeshow booth babe to hawk your tradeshow wares&#8230;</p>
<p style="text-align: left;"><a href="http://www.trade-show-guru.com/wp-content/uploads/tsg-real-booth-babes-2.jpg"><img class="aligncenter size-full wp-image-685" title="tradeshow booth babes" src="http://www.trade-show-guru.com/wp-content/uploads/tsg-real-booth-babes-2.jpg" alt="" width="500" height="327" /></a></p>
<p style="text-align: left;">Don&#8217;t do it. While &#8220;tradeshow booth babes&#8221; may be ok for a blog post, they are not ok for your tradeshow booth.</p>
<p style="text-align: left;">Care to disagree?</p>
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		<title>Are Trade Shows Obsolete?</title>
		<link>http://www.trade-show-guru.com/2009/10/are-trade-shows-obsolete/</link>
		<comments>http://www.trade-show-guru.com/2009/10/are-trade-shows-obsolete/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 14:48:17 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Trade Show Marketing]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=665</guid>
		<description><![CDATA[One might think with the rise of the internet and online marketing, that there has been a shift of marketing dollars and resources away from traditional trade show marketing to online marketing and even &#8220;virtual&#8221; trade shows. That may be true.
One might also think with the recession and economic hard times, that companies have been [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-667" style="float:left;padding:0 15px 10px 0;" src="http://www.trade-show-guru.com/wp-content/uploads/are-trade-shows-obsolete-1.jpg" alt="trade shows" width="250" height="147" />One might think with the rise of the internet and online marketing, that there has been a shift of marketing dollars and resources away from traditional trade show marketing to online marketing and even &#8220;virtual&#8221; trade shows. That may be true.</p>
<p>One might also think with the recession and economic hard times, that companies have been cutting back on their trade show marketing expenditures. That is probably also true.</p>
<p>And finally, because of these things, one might think that trade shows are becoming a thing of the past, a proverbial marketing dinosaur, a modern day Pony Express. One might ask, <em>&#8220;Are trade shows obsolete?&#8221;</em><span id="more-665"></span></p>
<p>The answer to the question, &#8220;<strong>Are trade shows obsolete?</strong>&#8221; is a resounding no. Trade shows are not obsolete, rather, trade shows are still very much alive, and are still an important and effective marketing method.</p>
<p>Marketing, like most things, changes, improves, evolves, goes through fads, and also &#8220;rediscovers&#8221; old truisms. One of those truisms is that there is no substitute for <strong>face-to-face</strong> (human interaction) marketing. There is also no substitute for the economics of a <strong>target-rich environment</strong>. And people will always want free stuff, and will always be interested in filling their bags with <a href="http://www.trade-show-guru.com/2009/02/trade-show-giveaway-pens/">trade show giveaways</a>. There will always be trade shows. Trade shows are here to stay, and will remain a powerful marketing tool.</p>
<p style="text-align: center;"><strong>The Power of Trade Shows Today &#8211; Running the Numbers</strong></p>
<p><img class="alignright size-full wp-image-668" style="float:right;padding:0px 0px 10px 10px;" src="http://www.trade-show-guru.com/wp-content/uploads/are-trade-shows-obsolete-2.jpg" alt="trade shows rock" width="240" height="180" />An estimated <strong>110 million people</strong> attend more than <strong>4,000 trade shows</strong> in the United States and Canada every year.  That&#8217;s a lot of people, and a lot of trade shows.</p>
<p>And according to the marketing experts who crunch the numbers, trade shows remain the more cost-effective way of face-to-face marketing when compared to doing office or field sales calls. Although exhibiting at a trade show is not inexpensive, the opportunity to meet and talk to so many high-value prospects can pay off. It is a big investment&#8230; but it can have a big payoff.</p>
<p>To compare the costs acquiring leads and sales via trade show exhibiting versus field sales calls, consider the following numbers, provided by CEIR.org:</p>
<p>For the past 10 years, an average of 81%-83% of trade show attendees have some kind of buying power.<br />
The average attendee spends 9.2 hours at a 2-3 day trade show.<br />
86% of visitors to your booth will be new contacts.<br />
77% of visitors to your booth will remember your company for up to 10 weeks.</p>
<p>Cost per lead from show averages $212.<br />
Cost per lead from field (sales call) averages $308.<br />
Cost per sale from a show averages $705.<br />
Cost per sale from the field (sales call) averages $1140.<br />
That’s 38% less to close a sale from a trade show lead!</p>
<p>Comparing meeting prospects at a trade show versus doing field sales calls, trade shows have the advantage. Of course to be fair, the numbers are a little different when you compare the costs of trade show marketing to internet marketing, but sometimes you just need face-to-face marketing and a focused prospect environment to find prospects and make sales.</p>
<p>Like any <a href="http://www.trade-show-guru.com/2009/09/top-ten-non-tools/">tool</a>, trade shows are only effective if you know what you&#8217;re doing. You need to pick the right trade show to exhibit at. And you need to do proper <a href="http://www.trade-show-guru.com/2008/10/trade-show-planning/">trade show planning</a> (don&#8217;t be a <a href="http://www.trade-show-guru.com/2009/08/trade-show-kinsella/">trade show kinsella</a>) and you need to do proper <a href="http://www.trade-show-guru.com/2009/05/trade-show-exhibit-booth-seo/">trade show promotion</a>. You need to make sure you <a href="http://www.trade-show-guru.com/2009/04/trade-show-booth-display-design/">design the perfect trade show display</a> (or at least avoid bonehead <a href="http://www.trade-show-guru.com/2008/12/trade-show-display-design-mistakes/">trade show display design mistakes</a>), and that you have a <a href="http://www.trade-show-guru.com/2009/04/trade-show-booth-staffing/">well-trained trade show booth staff</a>. You should be aware of the common trade show exhibiting pitfalls, such as having your <a href="http://www.trade-show-guru.com/2009/01/trade-show-booths-and-duct-tape/">trade show booth</a> swarmed by <a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">trade show zombies</a>. And in the end, you need to know when to &#8220;panic&#8221; and make sure things happen, and when stop, take a deep breath, relax, and let <a href="http://www.trade-show-guru.com/2008/11/trade-show-zen/">trade show zen</a> take over.</p>
<p>Should you run the numbers and decide to exhibit at a trade show, may karma smile upon you, and may you have much trade show success!</p>
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		<title>I Hate Upgrading&#8230; but I did it.</title>
		<link>http://www.trade-show-guru.com/2009/09/i-hate-upgrading/</link>
		<comments>http://www.trade-show-guru.com/2009/09/i-hate-upgrading/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 18:19:56 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=655</guid>
		<description><![CDATA[I hate &#8220;upgrading&#8221; software. As far as I&#8217;m concerned, if it ain&#8217;t broke, why &#8220;fix&#8221; it? I believe that for some software companies, &#8220;upgrades&#8221; are more about generating cash flow than about necessary new features or improvements. I seldom need any of the new &#8220;how have you lived without these&#8221; features. And I just don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-660" style="float:left;padding:0 15px 10px 0;" src="http://www.trade-show-guru.com/wp-content/uploads/upgrading.jpg" alt="" width="300" height="240" />I hate &#8220;upgrading&#8221; software. As far as I&#8217;m concerned, if it ain&#8217;t broke, why &#8220;fix&#8221; it? I believe that for some software companies, &#8220;upgrades&#8221; are more about generating cash flow than about necessary new features or improvements. I seldom need any of the new <em>&#8220;how have you lived without these&#8221;</em> features. And I just don&#8217;t like the risk of the upgrade going haywire. Perhaps that&#8217;s why I stuck with IE6 for so long, thinking<a href="http://willtaft.com/technology/this-recession-will-be-over-when/"> I&#8217;d wait until I got a new computer</a> to change to a new version of Internet Explorer (I still haven&#8217;t gotten the new computer). Last year I finally got fed up with <a href="http://www.amid.com/werd/ie6-must-die/">too many websites not working in IE6</a>, but instead of upgrading to a newer version of Internet Explorer, I switched to Firefox (Firefox now keeps telling me I should upgrade, but I haven&#8217;t yet). Once I get software installed and it works, that&#8217;s it for me. And this same [<a href="http://www.trade-show-guru.com/about/">crotchety</a>] mindset applies to WordPress, until now.<span id="more-655"></span></p>
<p>The Trade Show Guru <a href="http://www.trade-show-guru.com/2008/09/hello-world/">turned a year old</a> last week&#8230; it was a quiet celebration. When I set up this blog a year ago, I installed the version of WordPress that was available through my web host (2.6.something). Immediately after installing it, I found out that there was a never version of 2.6! Like heck I was going to immediately go through the potential headache of upgrading. And so to continue, for the last year I have lived quite comfortably with my WordPress 2.6.something. But then a few weeks ago I got a notice from my webhost that I needed to upgrade WordPress to 2.8.4 to avoid getting hacked. There was an evil worm spreading by the hour, if not the minute. I remembered that <a href="http://www.amid.com/werd/upgraded-to-wordpress-2-8-4/">Rudy had upgraded</a>, <a href="http://www.imjustsharing.com/internal-server-errors-and-plugins/">Mitch had upgraded</a> (Mitch upgrades all the time I think), and so had several other bloggers I follow. I also remembered that <a href="http://idothings.info/">JD got Hacked</a> last year, and so I read the warnings this time and took them seriously.</p>
<p>My version of WordPress didn&#8217;t have the &#8220;auto upgrade&#8221; button, so I had to manually delete all my files (except the database of course) and then install the 2.8.4 files. It took a little while, and involved more than a bit of anxiety. But I did it, and more importantly it worked. I also made a few other security improvements while I was at it. Now I have the &#8220;auto upgrade&#8221; button as well, so maybe next time I&#8217;ll upgrade a little sooner. Or then again, maybe I&#8217;ll wait until the Trade Show Guru turns two.</p>
<p>From what I read, the threat out there to older versions of WordPress (2.8.2 and earlier) is both real and serious. If you aren&#8217;t running Wordpress 2.8.4, upgrade now. If I can do it, anyone can do it. If you don&#8217;t, it&#8217;s probably not a question of <em>if</em> your blog will get hacked, but <em>when</em> it will get hacked. So <a href="http://wordpress.org/download/">upgrade today</a>!</p>
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		<title>Top Ten Non-Tools for a Tool Box</title>
		<link>http://www.trade-show-guru.com/2009/09/top-ten-non-tools/</link>
		<comments>http://www.trade-show-guru.com/2009/09/top-ten-non-tools/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 18:47:30 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=639</guid>
		<description><![CDATA[Every blogger should have a &#8220;random stuff&#8221; category. I know I am the Trade Show Guru, and you expect to read about trade show marketing here, but sometimes I get brain freeze on the subject of trade show marketing, and need to write about something else (actually, regular readers will know that this happens more [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-327" style="float:left;padding:0 15px 10px 0; " src="http://www.trade-show-guru.com/wp-content/uploads/duct-tape-roll.jpeg" alt="duct tape, the ultimate tool" width="200" height="148" />Every blogger should have a &#8220;<a href="http://www.trade-show-guru.com/category/random-stuff/">random stuff</a>&#8221; category. I know I am the <a href="http://www.trade-show-guru.com/">Trade Show Guru</a>, and you expect to read about <a href="http://www.trade-show-guru.com/category/trade-show-marketing/">trade show marketing</a> here, but sometimes I get brain freeze on the subject of trade show marketing, and need to write about something else (actually, regular readers will know that this happens more often than just &#8220;sometimes&#8221;). Anyway, this is one of those times, and this is one of those <a href="http://www.imjustsharing.com/visitors-love-lists-posts/">list posts</a> that bloggers love to write and people love to read, or so it is said.</p>
<p>I was working on the <a href="http://www.trade-show-guru.com/2009/03/gardening-ziplines-tadpoles-and-go/">zip line</a> out back that I built for my kids and needed a tool out of my tool box. Every good tool box has the basic tools: a hammer, a big screw driver, an adjustable wrench, vice grips, etc, plus enough other tools to make the tool box <strong>extremely heavy and difficult to move</strong>. But as I was rummaging through my tool box I realized that in addition to the many tools in it, there was also a blog post in it as well, figuratively speaking of course&#8230; Looking at the contents of my toolbox, I realized, as any <strong>Mr. Fix-It</strong> will know, a good toolbox will also have some very important &#8220;non-tools&#8221;. Here&#8217;s my list of the Top Ten Non-Tools for a Tool Box.<span id="more-639"></span></p>
<p style="text-align: center;">The Trade Show Guru&#8217;s<br />
<strong>Top Ten &#8220;Non-Tools&#8221; for a Tool Box</strong></p>
<p>1. A roll of <strong>duct tap</strong>e. Duct tape is the ultimate <a href="http://en.wikipedia.org/wiki/MacGyver">McGyver</a> tool, or non-tool. Very few things can not be fixed if you have a big enough roll of <a href="http://www.trade-show-guru.com/2009/01/trade-show-booths-and-duct-tape/">duct tape</a>.</p>
<p>2. <strong>Bailing wire</strong>. If there is a runner-up for the ultimate McGyver tool, it would have to be a roll of bailing wire. Of course you want to make sure your tool box has a pair of wire cutters also.</p>
<p>3. A can of <strong><a href="http://en.wikipedia.org/wiki/WD-40">WD-40</a></strong> (that isn&#8217;t empty).</p>
<p>4. A <strong>pocket knife</strong>. Preferably an old folding buck knife, passed down thorough at least two generations, with a story behind it. Of course, you also need to carry a pocket knife in your pants, and have one in your <a href="http://www.junkdrawerblog.com/">junk drawer</a> in the kitchen. You can basically never have too many pocket knives.</p>
<p>5. <strong>Superglue</strong>. There is a reason it has the word &#8220;super&#8221; in it. Just be careful not to glue your fingers together.</p>
<p>6. <strong>Bandaids</strong>. In the event you do glue your fingers together, and then have to cut them apart with your pocket knife (see #4). In the event you run out of bandaids, you can always use a little bit of duct tape (see #1).</p>
<p>7. <strong>Cable ties</strong>. Nylon cable ties, not the cheap plastic ones.</p>
<p>8. A small bottle of <strong>Tri-Flow Superior Lubricant with Teflon</strong>. Amazing for fixing squeaky hinges, as well as oiling <a href="http://www.amid.com/werd/new-bicycle-keeping-fit/">bicycle chains</a>.</p>
<p>9. A <strong>pencil</strong>. Preferably the style that can be sharpened with a knife, such as the buck knife (see #5).</p>
<p>10. Several pieces of <strong>scrap paper</strong> (see #9). Useful for jotting down notes and measurements, as well as that <strong>brilliant widget idea</strong> that is destined to make you a millionaire.</p>
<p style="text-align: center;">Four additional bonus &#8220;runner up&#8221; non-tools:</p>
<p>11. Four or more <strong>random keys</strong> on a keychain (such as a house key, car key, or bike lock key). It is critical that you have no memory of what any of the <a href="http://www.trade-show-guru.com/2008/11/keys-to-marketing-success/">keys</a> are for. One day, one of the keys may prove to be critical! Never throw away anything!</p>
<p>12. A combination <strong>bottle opener/cork screw</strong>&#8230; in anticipation of a job well done, or to help you think about how to do a job, it&#8217;s important to have the means to open a bottle.</p>
<p>13. <a href="http://www.trade-show-guru.com/2009/08/chuck-norris-wisdom/">Chuck Norris</a> &#8211; for those jobs that nothing else can take care of&#8230;</p>
<p>14. <a href="http://en.wikipedia.org/wiki/Condoms#Other_uses">Condoms</a> -Before you start thinking the condoms are for <em>that</em>, click the link. You learn something new every day.</p>
<p>A big thanks to the good people at the <a href="http://forum.multitool.org/">MultiTool Forum</a> that provided suggestions and inspiration for this post, and especially to the Duct Tape Hero there for enlightening me on alternative uses for condoms.</p>
<p>So is there a non-tool that you think should have made my <a href="http://www.trade-show-guru.com/2009/09/top-ten-non-tools/"><strong>Top Ten Non-Tools for a Tool Box</strong></a> list but didn&#8217;t? Leave me comment and let me know.</p>
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		<title>Zombie Boot Camp</title>
		<link>http://www.trade-show-guru.com/2009/08/zombie-boot-camp/</link>
		<comments>http://www.trade-show-guru.com/2009/08/zombie-boot-camp/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 14:59:28 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=629</guid>
		<description><![CDATA[You may think that because I wrote posts about Trade Show Zombies and Spamming Zombies, that I have a &#8220;thing&#8221; for zombies, perhaps even a zombie fetish. Well, I don&#8217;t have a zombie fetish, and I don&#8217;t believe in zombies either (though I keep a necrosledge in the back of the hallway closet just in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="alignleft size-full wp-image-399" style="float:left;padding:0 15px 10px 0;" src="http://www.trade-show-guru.com/wp-content/uploads/trade-show-zombies.jpg" alt="zombie boot camp video" width="250" height="188" />You may think that because I wrote posts about <a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">Trade Show Zombies</a> and <a href="http://www.trade-show-guru.com/2009/04/trade-show-zombies-and-spammers/">Spamming Zombies</a>, that I have a &#8220;thing&#8221; for <strong>zombies</strong>, perhaps even a <strong>zombie fetish</strong>. Well, I don&#8217;t have a zombie fetish, and I don&#8217;t believe in zombies either (though I keep a <strong>necrosledge</strong> in the back of the hallway closet just in case &#8211; you can never be too careful when it comes to zombies). The other day I ran across a very funny video, called <strong>Zombie Boot Camp</strong>.<span id="more-629"></span> The video is in Japanese, so I don&#8217;t understand anything that&#8217;s being said. In a way, because it&#8217;s a foreign language video and just sounds like jibberish to me, it makes it even better&#8230; for all I know, the zombies could be speaking in a <strong>secret zombie code</strong>. Since I haven&#8217;t posted a video since the <a href="http://www.trade-show-guru.com/2009/02/watch-this-video/">Rex the Dog / Bubblicious</a> video, I thought I&#8217;d share this one with you. Let me know what you think&#8230;</p>
<p>X X X ~ Zombie Boot Camp (video below) ~ X X X<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/1cOxlhpoHAg&amp;hl=en&amp;fs=1&amp;" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/1cOxlhpoHAg&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>X X X ~ Zombie Boot Camp (video above) ~ X X X</p>
<p>By the way, my last post was on my Top 20 <a href="http://www.trade-show-guru.com/2009/08/chuck-norris-wisdom/">Chuck Norris sayings</a>. Since then, I&#8217;ve found a few more, though I haven&#8217;t found any Chuck Norris sayings about zombies, at least not yet. Something tells me the zombies give ol&#8217; Chuck a wide berth&#8230;<br />
<strong></strong></p>
<p style="text-align: center;"><strong>More Chuck Norris sayings</strong></p>
<p>21. If it looks like chicken, tastes like chicken, and smells like chicken but Chuck Norris says its beef, then it&#8217;s beef.</p>
<p>22. If you have $5 and Chuck Norris has $5, he has more money than you!</p>
<p>23. Chuck Norris counted to infinity &#8211; twice.</p>
<p>24. If you spell Chuck Norris in Scrabble, you win. <strong><em>Forever.</em></strong></p>
<p style="text-align: center;">~</p>
<p>Well, that&#8217;s it for now. Stay Frosty, keep your eyes open, keep a necrosledge handy, and keep Chuck Norris&#8217;s phone number on speed dial. You never know when you may find a zombie under your bed.</p>
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		<title>According to Chuck Norris</title>
		<link>http://www.trade-show-guru.com/2009/08/chuck-norris-wisdom/</link>
		<comments>http://www.trade-show-guru.com/2009/08/chuck-norris-wisdom/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 21:31:28 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=620</guid>
		<description><![CDATA[I knew who Chuck Norris was when I was growing up, but I was never a fan. He was just one of several &#8220;tough guy&#8221; karate movie actors at the time. I thought karate movies were kind of silly. When the hero was about to fight the bad guy and got into that classic karate [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-623" style="float:left;padding:0 15px 10px 0;" title="mess not with chuck" src="http://www.trade-show-guru.com/wp-content/uploads/chuck.jpg" alt="chuck the man" width="319" height="397" />I knew who <strong>Chuck Norris</strong> was when I was growing up, but I was never a fan. He was just one of several &#8220;tough guy&#8221; karate movie actors at the time. I thought karate movies were kind of silly. When the hero was about to fight the bad guy and got into that classic karate stance, why didn&#8217;t the bad guy just shoot him? I&#8217;ve never seen a karate chop beat a bullet&#8230;<span id="more-620"></span></p>
<p>After his movies, Chuck moved onto TV, and made the TV series <strong>Walker, Texas Ranger</strong>. I&#8217;ve just seen snippets of it when I&#8217;ve been flipping through the channels, but i have never watched a full episode. If you&#8217;d asked me about Chuck Norris, I guess I would have said he&#8217;s a two-dimensional tough-guy actor with a beard that should be shaved off&#8230; (how many successful actors have beards?)  Little did I know about the real Chuck Norris, the true Chuck Norris, the man, the myth, the legend&#8230; the comedian?</p>
<p>I recently come across a quote by Chuck Norris on a forum signature. I thought the quote was hilarious, and I asked the person about. I found out that Chuck Norris has a lot of quotes, and he does a very good and funny job of poking fun at his &#8220;tough guy&#8221; image. I&#8217;ve got to say, I like Chuck Norris now, and maybe I&#8217;ll even have to watch an episode of Walker, Texas Ranger&#8230; or maybe not. If Chuck ever reads this, I hope he won&#8217;t beat me up (for poking fun at his beard &#8211; I&#8217;ve never had success with beards either). In fact, Chuck, if you&#8217;re reading this, I&#8217;ve got a beer for you with your name on it, and I&#8217;d love to get an autograph for my <a href="http://www.trade-show-guru.com/category/the-joy-of-fatherhood/">son</a>.</p>
<p style="text-align: center;">Here are my Top 20 <strong>Chuck Norris quotes (aka Chuck Norris Jokes)</strong>:</p>
<p>1.  Chuck Norris counted to infinity &#8211; twice.</p>
<p>2.  Chuck Norris does not sleep. He waits.</p>
<p>3.  Chuck Norris doesn&#8217;t read books. He stares them down until he gets the information he wants.</p>
<p>4.  When Chuck Norris does a pushup, he isn’t lifting himself up, he’s pushing the Earth down.</p>
<p>5.   Chuck Norris is so fast, he can run around the world and punch himself in the back of the head.</p>
<p>6.   There is no chin behind Chuck Norris’ beard. There is only another fist.</p>
<p>7.  Chuck Norris doesn’t wear a watch, HE decides what time it is.</p>
<p>8.  Chuck Norris does not get frostbite. Chuck Norris bites frost.</p>
<p>9.  Chuck Norris is the reason why Waldo is hiding.</p>
<p>10.  When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.</p>
<p>11.  Chuck Norris doesn&#8217;t go hunting&#8230;. CHUCK NORRIS GOES KILLING.</p>
<p>12.  The leading causes of death in the United States are: 1. Heart Disease 2. Chuck Norris 3. Cancer.</p>
<p>13.  Chuck Norris has two speeds. Walk, and Kill.</p>
<p>14.  The chief export of Chuck Norris is Pain.</p>
<p>15.  Guns don&#8217;t kill people. Chuck Norris kills people.</p>
<p>16.  The Great Wall of China was originally created to keep Chuck Norris out. It failed miserably.</p>
<p>17.  There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.</p>
<p>18.  There is no theory of evolution. Just a list of animals Chuck Norris allows to live.</p>
<p>19.  Chuck Norris can lead a horse to water AND make it drink.</p>
<p>20.  When Chuck Norris wants popcorn, he breathes on Nebraska.</p>
<p style="text-align: center;">~</p>
<p>If I ever need someone to cover my back in a <strong>bar brawl</strong> (or fend off the <a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">trade show zombies</a>), I know who I&#8217;ll call&#8230; CHUCK NORRIS!</p>
<p>This gives me an idea. Maybe this is new way to promote your <a href="http://www.trade-show-guru.com/2009/05/trade-show-exhibit-booth-seo/">trade show exhibit booths</a>&#8230; you can send out a pre-show mailer saying, <em>&#8220;Show up at my trade show booth, or Chuck Norris will show up at your house.&#8221;</em> Or maybe that wouldn&#8217;t be such a good idea.</p>
<p>I hope you enjoyed a bit of <strong>Chuck Norris humor / Chuck Norris Jokes</strong>. Thanks Chuck! I&#8217;m keeping that beer for you in the back of the fridge. Stop by any time.</p>
<p style="text-align: center;">~</p>
<p style="text-align: center;"><strong>chuck norris</strong> sayings, wit, wisdom, insights, knowledge, humor, jokes, and quotes by <strong>chuck norris</strong>, kungfu guru, karate master, the bearded man of steel with fists of dynamite</p>
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		<title>Trade Show Kinsella</title>
		<link>http://www.trade-show-guru.com/2009/08/trade-show-kinsella/</link>
		<comments>http://www.trade-show-guru.com/2009/08/trade-show-kinsella/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 19:10:43 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Trade Show Marketing]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=615</guid>
		<description><![CDATA[A while back I wrote a post asking, &#8220;Are You a Trade Show Kinsella?&#8221; Of course, to answer this question, you have to know what a trade show kinsella is. Thus, the real question of the post was, &#8220;What is a trade show kinsella (and are you one).&#8221; Well, here&#8217;s the answer you&#8217;ve been waiting [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-566" style="float:left;padding:0 15px 10px 0;" title="trade show kinsella" src="http://www.trade-show-guru.com/wp-content/uploads/trade-show-kinsella-hint.jpg" alt="trade show kinsella revealed" width="196" height="250" />A while back I wrote a post asking, &#8220;<a href="http://www.trade-show-guru.com/2009/06/are-you-a-trade-show-kinsella/">Are You a Trade Show Kinsella</a>?&#8221; Of course, to answer this question, you have to know what a <strong>trade show kinsella</strong> is. Thus, the real question of the post was, &#8220;What is a trade show kinsella (and are you one).&#8221; Well, here&#8217;s the answer you&#8217;ve been waiting for&#8230;<span id="more-615"></span></p>
<p>Will at the Health Living blog (who eats his <a href="http://willtaft.com/health/vegetables-the-memory-solution/">vegetables</a>) came fairly close with his guess. Will may have recognized the picture was of Kevin Costner and remembered that Costner played the character Ray Kinsella in the movie <em>Field of Dreams</em>. In any event, Will wrote this comment&#8230;<br />
<em></em></p>
<p><em>&#8220;Kinsella, William, of Shoeless Joe fame? What does he have to do with trade shoes, I mean shows?&#8221;</em></p>
<p>Great pun (trade shoes) and definately Will is on the right track. <a href="http://en.wikipedia.org/wiki/W._P._Kinsella">William Kinsella</a> wrote the novel <em>Shoeless Joe</em>. This novel was later adapted into the movie <em>Field of Dreams</em>, which is the source of the term &#8220;trade show kinsella&#8221;. In <em>Field of Dreams</em>, a &#8220;vision&#8221; tells Ray Kinsella (Kevin Costner) to build a baseball field in the middle of nowhere (his corn farm in Iowa). Ray is told to just build the baseball field and then have faith&#8230; That is, to believe:</p>
<p style="text-align: center;"><strong>If you build it, they will come.</strong></p>
<p style="text-align: left;">A <strong>trade show kinsella</strong> is a trade show exhibitor who believes the same thing about his trade show booth, that is, just sign up and show up and <strong>They Will Come</strong> (that is, prospects and customers will magically show up at your booth).</p>
<p>Ray Kinsella did have some famous baseball player <strong>ghosts</strong> show up at his baseball field in the middle of nowhere (the advantage of being in a Hollywood movie). If you practice the same advice (Just Build It and the Crowds Will Appear), your trade show booth &#8220;crowd&#8221; will probably only consist of a few <strong>trade show ghosts</strong> (along with the <a href="http://www.trade-show-guru.com/2009/02/trade-show-zombies/">trade show zombies</a>). Unlike the movies, your trade show marketing efforts won&#8217;t have a happy Hollywood ending.</p>
<p style="text-align: center;">The moral and lesson of this story is:</p>
<p>Don&#8217;t be a <a href="http://www.pinnacledisplays.com">trade show kinsella</a>. Don&#8217;t just sign up for a trade show booth and expect trade show success.</p>
<p>Don&#8217;t be a <a href="http://www.boothmom.com">trade show kinsella</a>. You need to promote your trade show booth BEFORE the show. Do a mailing to all the people who are signed up to attend the show. Let them know in advance!</p>
<p>Don&#8217;t be a <a href="http://www.tradeshowtraining.com">trade show kinsella</a>. Let your customers know that you&#8217;ll be exhibiting at the trade show and invite them to attend.</p>
<p>Don&#8217;t be a <a href="http://www.pinnacledisplays.com/eclipse-trade-show-displays.htm">trade show kinsella</a>. Promote your trade show booth AT the trade show. Have a contest at your trade show booth. Hand out <a href="http://www.trade-show-guru.com/2009/02/trade-show-giveaway-pens/">trade show giveaways</a>. Give people a reason to stop by. If you want the trade show crowds, you need to do trade show promotion! You don&#8217;t need to be a <strong>trade show PT Barnum</strong>, but you do need to <strong>promote your trade show exhibit booth</strong>!</p>
<p>The key is, if you want to be a <strong>trade show success</strong>, you can&#8217;t be a <strong>trade show kinsella</strong>. Study and learn, and commit to working hard. Trade show marketing isn&#8217;t easy. It takes hard work and commitment. But if you do it right, it can be a hugely successful.</p>
<p>To learn more about how to promote your trade show booth, read some of my other <a href="http://www.trade-show-guru.com/category/trade-show-marketing/">trade show marketing</a> posts, including <a href="http://www.trade-show-guru.com/2008/10/trade-show-planning/">trade show planning</a> and <a href="http://www.trade-show-guru.com/2008/12/trade-show-secrets/">trade show secrets</a>.</p>
<p style="text-align: center;"><em>And whatever you do, don&#8217;t be a trade show kinsella!</em></p>
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		<title>Blogging Best Practices</title>
		<link>http://www.trade-show-guru.com/2009/08/blogging-best-practices/</link>
		<comments>http://www.trade-show-guru.com/2009/08/blogging-best-practices/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 13:30:25 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=607</guid>
		<description><![CDATA[I may be the trade show guru, but I&#8217;m not a blogging guru, and I&#8217;ll be the first to admit that I don&#8217;t know a lot about blogging best practices. But if I wanted to know more about blogging best practices, I would certainly read the blog GrowMap. Not only does this most excellent blog [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-81" style="float:left;padding:0 15px 10px 0;" title="best practices for blogging success" src="http://www.trade-show-guru.com/wp-content/uploads/two_thumbs_up.jpg" alt="best practices for blogging success" width="200" height="127" />I may be the <a href="http://www.trade-show-guru.com/category/trade-show-marketing/">trade show guru</a>, but I&#8217;m not a <a href="http://www.trade-show-guru.com/category/blogging/">blogging guru</a>, and I&#8217;ll be the first to admit that I don&#8217;t know a lot about <strong><a href="http://www.growmap.com/">blogging best practices</a></strong>. But if I wanted to know more about blogging best practices, I would certainly read the blog <strong>GrowMap</strong>. Not only does this most excellent blog cover the best practices for blogging success, but it is also written by a blogger who knows how to comment and has won my &#8220;<a href="http://www.trade-show-guru.com/2009/07/spam-my-blog-fo-a-free-link/">Spam My Blog &#8211; Win a Free Link</a>&#8221; contest. The contest was to come up with the best &#8220;generic spam comment&#8221;, though I later changed it to the worst generic spam comment, as I didn&#8217;t want to give the <a href="http://www.trade-show-guru.com/2009/04/trade-show-zombies-and-spammers/">dammed spamming zombies</a> any ideas. In my contest, I offered to give a <strong>keyword link</strong> to the commenter who who came up with the best/worst generic spam comment.<span id="more-607"></span> GrowMap (aka <a href="http://www.growmap.com/success/">Internet Strategist</a>) wrote this most excellent &#8220;<strong>generic spam comment</strong>&#8221; to win my contest:</p>
<p><em> &#8220;This is just what I was looking for years ago when I first learned to use the Internet. I am so glad to have found out that you know all about just what I wanted to know. I really love your Theme. Maybe you could install it on my blog for me? I added you to my RSS reader and saved you in my favorites. Keep up the good work! I love blogging best practices.&#8221;</em> ~ GrowMap (aka Internet Strategist)</p>
<p>Something I confirmed with my post &#8220;<a href="http://www.trade-show-guru.com/2009/07/spam-my-blog-fo-a-free-link/">Spam My Blog &#8211; Win a Free Link</a>&#8221; was that many commenters don&#8217;t read the whole post, and I suspect, many just read the title and then come up with a comment <em>just to get a link</em>. If I suspect someone is just trying to get a link and isn&#8217;t fully reading my amazing, insightful, enlightening posts, I seldom approve the comment&#8230; and I very, very seldom approve a comment by anyone that doesn&#8217;t comply with my very simple <a href="http://www.trade-show-guru.com/comments-policy-do-follow-i-follow/">comment policy</a>.</p>
<p>To see how many people actually read the entire post (and pay attention) I included a fairly simple rule in the middle of the post. The rule was this: <em>after your generic comment, you need to show you actually read this post by writing, “I love [your keywords here].”</em> I let my regular readers slide, but new commenters who couldn&#8217;t follow this very simple rule did not get their comments approved. I don&#8217;t believe in the saying, &#8220;rules are meant to be broken&#8221; (or ignored).</p>
<p>As I suspected, while several people submitted spammy comments, but only a few included the phrase &#8220;I love [keywords].&#8221; To reward those commenters that actually read the entire post and  followed the rules I have decided to hand out honorable mentions as well.</p>
<p><a href="http://www.imjustsharing.com/book-writing-series-part-three-when-and-how-to-write/">Mitch the prolific writer</a> loves <a href="http://www.imjustsharing.com/">gladiators</a>, and wrote this comment:<br />
&#8220;Nice blog; I’ll be stopping by often. I love gladiators!&#8221; ~ Mitch at <strong>I&#8217;m Just Sharing</strong></p>
<p><a href="http://idothings.info/i-was-attacked-by-birds-so-you-dont-have-to-be/">JD at I Do Things</a> loves <a href="http://idothings.info/">oxycontin</a>, and wrote this comment:<br />
<em>&#8220;Thanks for sharing informations. Looking forward to more stuff. Is this blog updated? Good job my friend! I love oxycontin.&#8221;</em> ~ JD at <strong>I Do Things</strong></p>
<p><a href="http://redneckbarandgrill.com/2008/09/15/how-do-you-keep-an-hho-hydrogen-generator-from-freezing/">Tim</a>, aka the <a href="http://www.trade-show-guru.com/2008/10/king-of-the-rednecks/">King of the Rednecks</a>, loves <a href="http://redneckbarandgrill.com/">air</a>, and wrote this comment:<br />
<em>&#8220;This comment is not spam! Thanks for sharing! I found this site with a web search and this article is exactly what I needed! I love air!&#8221;</em> ~ Tim at the <strong>Redneck Bar and Grill</strong></p>
<p><a href="http://redneckbarandgrill.com/2009/07/21/attack-of-the-spam-bots-from-dimension-x/">Ernie</a>, the other <a href="http://www.trade-show-guru.com/2008/10/king-of-the-rednecks/">King of the Rednecks</a>, loves <a href="http://redneckbarandgrill.com/">Rednecks for beer</a>, and wrote this comment:<br />
<em>&#8220;hi, an interesting post by a blogger made me……here what you have posted is really good and interesting i love, you blog, for me the most important to speed up your computer is maintain a good registry maintenance thanks for sharing the information. I love Rednecks for beer.&#8221;</em> ~ Ernie at the <strong>Redneck Bar and Grill</strong></p>
<p>So there you have it, the winning &#8220;spammer&#8221; who spammed my blog and got a keyword link (one more time&#8230; <a href="http://www.growmap.com/">best blogging practices</a>!) out of it, and the runner-ups as well. But now the contest is over, so <a href="http://www.untwistedvortex.com/2009/07/21/spam-blog/">please don&#8217;t spam my blog</a> anymore!</p>
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		<title>Carrot Love &#124; Carrot Art</title>
		<link>http://www.trade-show-guru.com/2009/07/carrot-love-carrot-art/</link>
		<comments>http://www.trade-show-guru.com/2009/07/carrot-love-carrot-art/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 17:22:40 +0000</pubDate>
		<dc:creator>The Trade Show Guru</dc:creator>
				<category><![CDATA[Random Stuff]]></category>

		<guid isPermaLink="false">http://www.trade-show-guru.com/?p=598</guid>
		<description><![CDATA[My wife and son planted some carrots this year. Three of the carrots decided to grow together and create carrot art. I call the &#8220;art sculpture&#8221; these three carrots created Carrot Love. I&#8217;ve never seen anything like it. Have you? FYI: The picture (you can click to enlarge) has three views of the same three [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.trade-show-guru.com/wp-content/uploads/carrot-love.jpg"><img class="alignleft size-medium wp-image-600" style="float:left;padding:0 15px 10px 0;" title="Carrot Love art click to enlarge" src="http://www.trade-show-guru.com/wp-content/uploads/carrot-love-242x300.jpg" alt="carrot love art" width="242" height="300" /></a>My <a href="http://www.trade-show-guru.com/category/the-joy-of-fatherhood/">wife and son</a> planted some carrots this year. Three of the carrots decided to grow together and create carrot art. I call the &#8220;art sculpture&#8221; these three carrots created <strong>Carrot Love</strong>. I&#8217;ve never seen anything like it. Have you? FYI: The picture (you can click to enlarge) has three views of the same three intertwined carrots. I know my carrot art may not be the <strong>face of Christ on a burnt piece of toast</strong>, and I&#8217;m not planning to sell the carrots on eBay and make a fortune (I think the carrots have already been eaten)&#8230; but I still think my &#8220;carrot artwork&#8221; is pretty cool. Kind of like the picture I took of <a href="http://www.trade-show-guru.com/2009/01/balance/">balanced rocks</a>.</p>
<p>Anyway, the carrots grew in a large pot in the backyard. We garden in pots and wine barrels as well as the ground because of our <strong>gopher problem</strong>. I am currently at war with the gophers.<span id="more-598"></span> I think the gophers have allied themselves with the moles. My gopher traps are catching <strong>a lot of dirt</strong>. I read Will&#8217;s post on <a href="http://willtaft.com/gardening/how-to-trap-gophers/">trapping gophers</a>, but I&#8217;m still catching dirt. However, I did notice something very cool on Will&#8217;s post, almost as cool as my Carrot Love art. A <strong><a href="http://willtaft.com/gardening/how-to-trap-gophers/#comment-14272">comment</a></strong>. A very good comment. The kind of comment that bloggers want. A comment that adds value. The comment was left by GrowMap (aka <a href="http://www.growmap.com/">Internet Strategist</a>). Check out her <a href="http://willtaft.com/gardening/how-to-trap-gophers/#comment-14272">comment</a>. You should also check out her blog. She recently got a new logo, and wrote a great post about <a href="http://www.growmap.com/logo-design/">logo design</a> and what makes a logo memorable. It&#8217;s one of those posts that makes you wonder, how does a blogger cram this much good content into a single post? If you&#8217;re wondering about what makes for a good logo, read her post. And if you want to see what a good comment looks like, read her comment on Will&#8217;s post on trapping gophers. Or read some of the comments my readers left on my post about <a href="http://www.trade-show-guru.com/2009/06/does-blogging-regularity-matter/">blogging regularity</a>. They are excellent comments as well.</p>
<p>Back to my gopher war for a minute&#8230; my neighbor is fighting the same war, with the same results as me (not good). He was telling me that his son-in-law gets gophers with propane. He has a home-built hose contraption hooked up to a bbq propane tank. He sticks the end of the hose into a gopher hole and gasses away. But its not the propane gas that gets the gopher. He then pulls the hose out, and with a long stick with an ignition device on the end, he lights the gas. BOOM. The ground shakes&#8230; and the gopher is no more. Supposedly the concussion gets the gopher. What do you think? Have you ever heard of <strong>hunting gophers with expoding propane</strong>? Would you try it? Just for the record, I&#8217;d love to have a truce with our gophers. I&#8217;d gladly give them a section of lawn, but not the whole bloody thing. And it&#8217;s really when they suck down plants in the garden and threaten to take out the entire thing that I say I just can&#8217;t live and let live. I need my fresh, home-grown vegetables&#8230;</p>
<p>Feel free to let me know what you think of my <strong>Carrot Love carrot art</strong>. Or let me know what you think about <strong>hunting gophers with propane</strong>. Or you can just <a href="http://www.trade-show-guru.com/2009/07/spam-my-blog-fo-a-free-link/">spam my blog</a>. But if you do decide to spam my blog, read the post and <strong>follow my rules</strong>. So far only three people have actually followed the rules (I think). I&#8217;ve let a few of my regular commenters slide. As to the contest, GrowMap (above) is in the lead. <a href="http://www.imjustsharing.com/">Mitch</a> (who doesn&#8217;t actually like gladiators) and <a href="http://idothings.info/">oxycontin-loving-JD</a> are tied for second. I&#8217;ll say it one more time. Follow the rules. It surprises me how many people don&#8217;t read the whole post. I guess they&#8217;re too busy leaving comments.</p>
<p>As for me, I have gopher mounds to clean up, and gopher traps to set. I&#8217;ve got to protect my carrots. Maybe my carrots will create some more <strong>carrot art</strong>.</p>
<p style="text-align: center;"><em>~ veni vidi vici ~</em></p>
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