Trade Show Guru

For Those Seeking Trade Show Marketing Enlightenment

Trade Show Guru

Entries Tagged as 'Trade Show Marketing'

Trade Show Zombies

February 3rd, 2009 · 19 Comments · Trade Show Marketing

Although I enjoy writing about my famous wife and winter snow, because I call myself the trade show guru, I think that I ought to, at least occasionally, write about trade show stuff, like trade show booths and trade show display design mistakes. However, because I tend to not take myself or this blog too […]

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Trade Show Booths and Duct Tape

January 7th, 2009 · 12 Comments · Trade Show Marketing

So what do trade show booths and a roll of duct tape have to do with each other? Probably not what you think. If you’re thinking that you should have a trade show booth that you can repair like MacGyver, that’s not what this post is about. And actually, you should have a trade show […]

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Top 3 Trade Show Display Design Mistakes

December 21st, 2008 · 6 Comments · Trade Show Marketing

I puzzled, and puzzled, till my puzzler was sore… about what to write for this post. The following is what I came up with. It seems that with the end of the year fast approaching, there will be a lot of lists coming out, so I thought I’d beat the rush and get my list […]

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Trade Show Secrets

December 10th, 2008 · 5 Comments · Trade Show Marketing

Next to the word “free“, I think the next most over-used word in marketing has to be “secrets“. I did a search on Google for the term “trade show secrets“. Google says there are 1,380,000 results. Wow. I looked through some of the results and had to chuckle. Here is what I saw: I like […]

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Trade Show Zen

November 9th, 2008 · 7 Comments · Trade Show Marketing

What is trade show zen? Is it the trade show marketing enlightenment that one gets from reading the wisdom of the trade show guru? Not exactly, but reading the Trade Show Guru blog probably helps. Is it designing and setting up your trade show booth space to incorporate the essential design elements of trade show […]

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Trade Show Planning – Choosing the Right Trade Show

October 27th, 2008 · No Comments · Trade Show Marketing

I love the Boy Scout’s motto: “Failing to plan is planning to fail.” The first step to successful trade show marketing is PLANNING. Before you sign up for a trade show booth, or start counting all the sales that you’ll get by exhibiting at a trade show, you need to develop an action plan – […]

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