Trade Show Guru

Next to the word “free“, I think the next most over-used word in marketing has to be “secrets“. I did a search on Google for the term “trade show secrets“. Google says there are 1,380,000 results. Wow. I looked through some of the results and had to chuckle. Here is what I saw: I like [...]

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What is trade show zen? Is it the trade show marketing enlightenment that one gets from reading the wisdom of the trade show guru? Not exactly, but reading the Trade Show Guru blog probably helps. Is it designing and setting up your trade show booth space to incorporate the essential design elements of trade show [...]

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I love the Boy Scout’s motto: “Failing to plan is planning to fail.” The first step to successful trade show marketing is PLANNING. Before you sign up for a trade show booth, or start counting all the sales that you’ll get by exhibiting at a trade show, you need to develop an action plan – [...]

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