Trade Show Guru

Are you a trade show kinsella? Do you know what a trade show kinsella is? I’ll reveal what a trade show kinsella is in a future post, but for now I’ll provide a hint. A trade show kinsella is a type of trade show exhibitor. If you are a trade show exhibitor that reads and [...]

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The dirty little secret to designing great trade show exhibits is that you don’t have to be a “professional designer” to design a great trade show exhibit. I’ve worked in the trade show exhibit industry for years and have seen more trade show exhibits than anyone should have to, and while I can usually tell [...]

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Trade show exhibit booths are a lot like websites and blogs. If you want traffic at your trade show exhibit booth (and why have an exhibit booth if you have no traffic), then you’d better understand and practice SEO for trade show exhibiting. S.E.O. stands for Search Engine Optimization, and it’s necessary for blogs and [...]

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I thought I’d stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show booth display design secrets. To my mind, creating compelling and effective graphic designs for trade show booth displays shouldn’t require an [...]

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The success of your trade show booth in large part will be determined by your trade show booth staff. Here are my “Top Ten Secrets” to making sure your trade show booth staff, be it just you or a crew of ten, do a great job and maximize your trade show marketing success. Of course, [...]

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Back when Kermit the Frog first sang, “It isn’t easy being green,” he was probably right. The only green people back then were Kermit, the Incredible Hulk (I loved that TV show with Bill Bixby), and the Jolly Green Giant. Nope, back in the day, nobody and no company wanted to be green. But today [...]

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One of the most popular trade show giveaways is custom-imprinted pens. Pens are actually probably one of the most popular freebie giveaways in general. I’m going to guess that there are billions of custom-imprinted pens produced every year. Probably if you stacked all of the trade show giveaway pens and other custom-imprinted pens produced every [...]

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Although I enjoy writing about my famous wife and winter snow, because I call myself the trade show guru, I think that I ought to, at least occasionally, write about trade show stuff, like trade show booths and trade show display design mistakes. However, because I tend to not take myself or this blog too [...]

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So what do trade show booths and a roll of duct tape have to do with each other? Probably not what you think. If you’re thinking that you should have a trade show booth that you can repair like MacGyver, that’s not what this post is about. And actually, you should have a trade show [...]

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I puzzled, and puzzled, till my puzzler was sore… about what to write for this post. The following is what I came up with. It seems that with the end of the year fast approaching, there will be a lot of lists coming out, so I thought I’d beat the rush and get my list [...]

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