Trade Show Guru

Alternate Title #1) Are You Smarter Than A Fifth Grader? Alternate Title #2) Fast Thinking vs Slow Thinking My sixth grade son brought home some math logic problems from his elementary school’s math club weekly meeting. The math club is open to fifth and sixth graders. He told me about one of the problems that […]

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A house is only as strong and durable as the foundation upon which it is built and rests. The same logic applies (metaphorically speaking) to your trade show booth. Your trade show booth is only as strong and as solid as its foundation, and that foundation is the design you create for it. Yes, there […]

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Does spelling still matter in today’s world? Or should I say, doze spellling stil madder? My wife has been complaining about the growing number of misspellings she sees in the news stories she reads. I haven’t noticed as many, but yesterday I saw a real whopper. I was scanning Google news, and saw a link […]

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I’m a big fan of “thinking outside the box”, especially when it comes to marketing, and trade show marketing in general. It seems that many trade show exhibitors just try to copy other exhibitors instead of coming up with a unique marketing strategy or message. Of course, it is one thing to say that you […]

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perseverance –noun 1. steady persistence in a course of action, a purpose, a state, etc., especially in spite of difficulties, obstacles, or discouragement. trade show perseverance – noun 1. a quality, trait, or attribute required for trade show marketing success. 2. a post by the trade show guru. I ran across a fascinating story the […]

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I LOVE Christmas! Maybe it’s because I have little kids (well, not that little anymore, but they still believe), but I just love Christmas and the Christmas season. I love putting up the outdoor (LED) Christmas lights (and it seems like a few more neighbors are following suit this year), and getting a Christmas tree […]

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What are memorable trade show displays? Perhaps the answer seems obvious… a memorable trade show display is a trade show display that you remember, right? Well… no. It isn’t quite that simple. There are “good” memorable trade show displays and “bad” memorable trade show displays, and this post is going to cover the difference between […]

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I’ve been to many a trade show and I’ve seen and collected many a trade show giveaway (also known as trade show swag, or just swag). The vast majority of trade show giveaways are the same things, year after year. I think we’ve all collected more than enough stress balls, frisbees, letter openers, and even […]

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Sometimes trade show exhibitors attempt to save money and try to get by with cheap trade show displays (and one can understand why in this economy). But usually in the big picture, cheap trade show displays end up costing an exhibitor a lot of money in the end than they save up front. The brutal […]

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Just when you think you know everything there is to know about something, you find out there’s something you didn’t know. I, your friendly neighborhood trade show guru, thought I knew everything there was to know about trade shows… well, at least I thought I was familiar with everything about trade shows. After all, I […]

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