Trade Show Guru

I’m a big fan of “thinking outside the box”, especially when it comes to marketing, and trade show marketing in general. It seems that many trade show exhibitors just try to copy other exhibitors instead of coming up with a unique marketing strategy or message. Of course, it is one thing to say that you [...]

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perseverance –noun 1. steady persistence in a course of action, a purpose, a state, etc., especially in spite of difficulties, obstacles, or discouragement. trade show perseverance – noun 1. a quality, trait, or attribute required for trade show marketing success. 2. a post by the trade show guru. I ran across a fascinating story the [...]

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I LOVE Christmas! Maybe it’s because I have little kids (well, not that little anymore, but they still believe), but I just love Christmas and the Christmas season. I love putting up the outdoor (LED) Christmas lights (and it seems like a few more neighbors are following suit this year), and getting a Christmas tree [...]

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What are memorable trade show displays? Perhaps the answer seems obvious… a memorable trade show display is a trade show display that you remember, right? Well… no. It isn’t quite that simple. There are “good” memorable trade show displays and “bad” memorable trade show displays, and this post is going to cover the difference between [...]

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I’ve been to many a trade show and I’ve seen and collected many a trade show giveaway (also known as trade show swag, or just swag). The vast majority of trade show giveaways are the same things, year after year. I think we’ve all collected more than enough stress balls, frisbees, letter openers, and even [...]

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Sometimes trade show exhibitors attempt to save money and try to get by with cheap trade show displays (and one can understand why in this economy). But usually in the big picture, cheap trade show displays end up costing an exhibitor a lot of money in the end than they save up front. The brutal [...]

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Just when you think you know everything there is to know about something, you find out there’s something you didn’t know. I, your friendly neighborhood trade show guru, thought I knew everything there was to know about trade shows… well, at least I thought I was familiar with everything about trade shows. After all, I [...]

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Some of my regular readers may have noticed that I’ve had a bit of a problem with my blogging regularity lately (translation – I haven’t posted in a while… a long while). No, I didn’t venture to the end of the world and fall off, nor was I abducted by trade show zombies. The Trade [...]

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One might think with the rise of the internet and online marketing, that there has been a shift of marketing dollars and resources away from traditional trade show marketing to online marketing and even “virtual” trade shows. That may be true. One might also think with the recession and economic hard times, that companies have [...]

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A while back I wrote a post asking, “Are You a Trade Show Kinsella?” Of course, to answer this question, you have to know what a trade show kinsella is. Thus, the real question of the post was, “What is a trade show kinsella (and are you one).” Well, here’s the answer you’ve been waiting [...]

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