Trade Show Guru

What are memorable trade show displays? Perhaps the answer seems obvious… a memorable trade show display is a trade show display that you remember, right? Well… no. It isn’t quite that simple. There are “good” memorable trade show displays and “bad” memorable trade show displays, and this post is going to cover the difference between [...]

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I’ve been to many a trade show and I’ve seen and collected many a trade show giveaway (also known as trade show swag, or just swag). The vast majority of trade show giveaways are the same things, year after year. I think we’ve all collected more than enough stress balls, frisbees, letter openers, and even [...]

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Sometimes trade show exhibitors attempt to save money and try to get by with cheap trade show displays (and one can understand why in this economy). But usually in the big picture, cheap trade show displays end up costing an exhibitor a lot of money in the end than they save up front. The brutal [...]

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Just when you think you know everything there is to know about something, you find out there’s something you didn’t know.
I, your friendly neighborhood trade show guru, thought I knew everything there was to know about trade shows… well, at least I thought I was familiar with everything about trade shows. After all, I even [...]

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Some of my regular readers may have noticed that I’ve had a bit of a problem with my blogging regularity lately (translation – I haven’t posted in a while… a long while). No, I didn’t venture to the end of the world and fall off, nor was I abducted by trade show zombies. The Trade [...]

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One might think with the rise of the internet and online marketing, that there has been a shift of marketing dollars and resources away from traditional trade show marketing to online marketing and even “virtual” trade shows. That may be true.
One might also think with the recession and economic hard times, that companies have been [...]

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A while back I wrote a post asking, “Are You a Trade Show Kinsella?” Of course, to answer this question, you have to know what a trade show kinsella is. Thus, the real question of the post was, “What is a trade show kinsella (and are you one).” Well, here’s the answer you’ve been waiting [...]

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Are you a trade show kinsella? Do you know what a trade show kinsella is? I’ll reveal what a trade show kinsella is in a future post, but for now I’ll provide a hint. A trade show kinsella is a type of trade show exhibitor. If you are a trade show exhibitor that reads and [...]

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The dirty little secret to designing great trade show exhibits is that you don’t have to be a “professional designer” to design a great trade show exhibit. I’ve worked in the trade show exhibit industry for years and have seen more trade show exhibits than anyone should have to, and while I can usually tell [...]

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Trade show exhibit booths are a lot like websites and blogs. If you want traffic at your trade show exhibit booth (and why have an exhibit booth if you have no traffic), then you’d better understand and practice SEO for trade show exhibiting. S.E.O. stands for Search Engine Optimization, and it’s necessary for blogs and [...]

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