Comments on: What Are Memorable Trade Show Displays?

By: Scott Tokar, Corporate-Fx

Scott Tokar, Corporate-Fx — Thu, 10 Feb 2011 06:23:55 +0000

I say the exact same thing about in-booth attractions… Caricature Artist, Espresso, Engraved Pens, and even magicians…

If a magician’s trick is the thing you are talking about, not the company he is working for, you have scored another epic fail!

CONTENT IS KING! If the delivery of the elevator statement is clear, concise, and memorable, the exhibitor will be remembered!

I agree with Anders However, if a magician is tightly integrated into the marketing, the memorability will last for years!

By: Anders - Trade Show Infotainer

Anders - Trade Show Infotainer — Sat, 31 Jul 2010 15:30:10 +0000

Memorable booths offer more than a striking visual image. They offer a true experience. You know your booth is a success when years down the road, people see an interesting booth and someone will say, “that’s nothing you should have seen the xyz company’s booth.”

The trick is to find a way that you can touch the hearts, the minds and even the wallets of your prospects.

Easier said than done.

By: Rudy

Rudy — Mon, 12 Jul 2010 17:47:31 +0000

Ah you’re right – you did do a post on Booth babes. Sorry I didn’t read the article, I was distracted by the first photo.

By: The Trade Show Guru

The Trade Show Guru — Mon, 12 Jul 2010 13:48:34 +0000

hi Will,
I found your comment in my spam folder! Where have you been hanging out lately? Maybe it’s because you used the word “bass”…
I’ve never been to a bass derby, but I’d like to go to one someday…
Steve

By: Will

Will — Fri, 09 Jul 2010 04:49:09 +0000

You are right Rudy. And at car shows, and bass derbies, Nascar…. Come to think of it just about everywhere.

By: The Trade Show Guru

The Trade Show Guru — Wed, 07 Jul 2010 17:47:43 +0000

hi Rudy,
No, I didn’t see that, but it would qualify as memorable. But did you get to play with the 3DS or the pretty girls?
If by the exploitation of women at trade shows you are referring to the trade show booth babe phenomenon, then I have actually already written a post on that subject.
Thanks for dropping by! Steve

By: Rudy

Rudy — Wed, 07 Jul 2010 06:46:13 +0000

Steve.

Did you see Nintendo’s introduction to the 3DS at E3? They parade the device with a hundred pretty girls, and we get to “play” with them. That’s quite memorable, if you ask me.

You should write about the exploitation of women at trade shows.

By: The Trade Show Guru

The Trade Show Guru — Wed, 16 Jun 2010 17:32:56 +0000

Hi Will,
For us, the SuperBowl is a great excuse to have friends over for a bbq and see what companies believe is worth spending a million dollars on (the tv commercials)…
Thanks for the link on the “trade show hall of shame”… memorable stuff, but not what you want to be remembered for!
~ Steve

By: Will

Will — Wed, 16 Jun 2010 00:02:59 +0000

I did not watch the Super Bowl so had not seen that commercial. Nice, er, hot tub.

Here is an article about what some famous Trade Show guy, (not as famous as Steve of course), remembers:

http://www.washingtonpost.com/wp-dyn/content/article/2008/03/27/AR2008032700191.html

By: The Trade Show Guru

The Trade Show Guru — Tue, 15 Jun 2010 13:36:12 +0000

Hi John,
Good points and good term, “mainstream marketing.” I should have used that term to point out the difference between “mainstream marketing” and trade show marketing. In the former (like on TV), you have a chance to repeat your message, so it’s ok if it doesn’t get through the first time… In trade show marketing, you usually don’t have that luxury.
Thanks for dropping by!
Stay tan. ~ Steve