Comments on: TradeShow Booth Babes

By: The Trade Show Guru

The Trade Show Guru — Wed, 12 May 2010 20:23:16 +0000

Rick,
Well put… at best, most (intelligent) prospects won’t fall it, and at worst, they will be offended.
I know if I was signing an expensive deal, it would depend on the deal itself, and not the cleavage of the person handing me the pen.
Thanks for stopping by. ~ Steve

By: Rick Short

Rick Short — Wed, 12 May 2010 19:14:35 +0000

When the topic is NOT beautiful people, then using a “booth babe” is simply demeaning. At our company we respect our professionals far too much to imply that any of them (or their peers) are merely objects – and our staff and audience are far too intelligent to fall for it.

By: The Trade Show Guru

The Trade Show Guru — Tue, 11 May 2010 21:13:10 +0000

hi Jack,
You are right, it depends on what you are selling, as well as who you are selling it to. As I said, for some trade shows, booth babes may make sense (like a swim suit show, as you point out), but for “most” trade shows, they don’t… IMHO.
Thanks for stopping by. ~ Steve

By: Jack

Jack — Tue, 11 May 2010 17:41:57 +0000

I think it depends on the show. Can you image a swim suit trade show without real models? It wouldn’t be much of a show, would it?

By: The Trade Show Guru

The Trade Show Guru — Tue, 04 May 2010 14:45:49 +0000

hi Anders,
Thanks for your comment. Your story about reps leaving their booth to go hit on other booth’s booth babes is incredible, and is yet another reason against the traditional stereotypical booth babe. Although as other commentors pointed out, on a few occasions and for a few products and companies booth babes may work, they are usually a bad idea. ~ Steve
PS. Thanks for adding your insight on Europe and Asia as well!

By: Anders - Trade Show Infotainer

Anders - Trade Show Infotainer — Mon, 03 May 2010 21:32:54 +0000

I agree, booth babes are not classy or even effective when it comes to marketing. Unfortunately, especially in Europe and in some Asian countries it is almost expected.

If you ask me, it reflect poorly on your company. Again, every company and industry is different, but in most cases you will turn off any female attendees and attract not only unqualified prospects but other sales reps from other booths. I have worked with reps that take breaks just to go talk up some booth models at another booth.

By: The Trade Show Guru

The Trade Show Guru — Sat, 27 Feb 2010 04:00:37 +0000

hey Anne,
I try to keep as many people happy as possible. Glad to see it seems to be working. Thanks for stopping by! ~ Steve

By: Anne Moss

Anne Moss — Fri, 26 Feb 2010 18:52:21 +0000

Thanks for thinking about us female readers too (and I guess 10% or so of male readers?) That’s so rare to see (and very much appreciated).

I couldn’t agree more. In fact, I’m no trade show visitor, but any show that has scantly clad wimmin near the products will get me to grab my drooling husband by the elbow and head the other way

By: The Trade Show Guru

The Trade Show Guru — Fri, 26 Feb 2010 16:59:35 +0000

@ Will, the last photo is meant to be scary. Thanks.
@Rudy, I’m sure you’re not the only person who was “distracted”.
@John, I am blushing. Feel free to comment anytime you want to say that one of my posts is “probably one of the best posts I have seen in a long time”. Thanks for stopping by!

By: Extreme John

Extreme John — Thu, 25 Feb 2010 18:47:04 +0000

Probably one of the best posts I have seen in a long time, unless your market demands having Booth Babes there is really no benefit to doing it. Your crazy wild car shows and stuff like that, sure why not.

I certainly wouldn’t market my limousine business booths that we do with half naked men or women.