Comments on: Trade Show Booth Staffing Secrets

By: The Trade Show Guru

The Trade Show Guru — Fri, 17 Apr 2009 02:12:11 +0000

Hey RT,
I agree that trade show marketing shares a lot in common with marketing in general. And I don’t know why, but 90% of the car salesmen I have dealt with know very little about the car but really want to be my friend and tell me jokes. The stereotype fits.
I’m not familiar with the Xerox connection… ~ Steve

By: Master of the Philippines

Master of the Philippines — Thu, 16 Apr 2009 19:18:45 +0000

Trade show sales techniques aren’t really any different than any other, like car sales. It’s too bad that most car salesmen suck at sales. The product sells itself most of the time.

These techniques are even used by military recruiters, where they learn it from Xerox no less.

By: The Trade Show Guru

The Trade Show Guru — Wed, 15 Apr 2009 20:25:33 +0000

hi Nicolas,
Exhibiting at an international trade show adds a whole different layer of things to worry about, but the basics are still the same. Thanks for stopping by! ~ Steve

By: Nicolas Prudhon

Nicolas Prudhon — Wed, 15 Apr 2009 15:27:00 +0000

I find that situation so ironic, because last year I had to prepare my first trade show oversea (and first trade show at all actually) and didn’t have any clue whatsoever of how to do that.

I wish I hadfound your website at that time.

Fortunately for me, I’m no longer required to participate in trade show, but if ever have too, I’ll make sure to drop by your blog!