Comments on: Trade Show Booth Display Design Secrets

By: The Trade Show Guru

The Trade Show Guru — Tue, 05 May 2009 02:41:01 +0000

Hi Kristi,
It helps to be a name brand. It helps in SEO also, especially now with Google I have read. That said, most of us aren’t “name brands” which means we just need to work a little harder and optimize a little more than the next booth, blog, or website.
Thanks for stopping by. Hope you had a great honeymoon! ~ Steve

By: Kikolani

Kikolani — Tue, 05 May 2009 01:32:32 +0000

Making sure that your booth clearly and quickly says what your site is about is a must. While walking through a shopping area, there were a bunch of booths, and we were walking by super fast, so the only one out of 20 that caught my eye was State Farm, simply because I recognized their logo.

~ Kristi

By: The Trade Show Guru

The Trade Show Guru — Fri, 01 May 2009 22:54:05 +0000

Hey Mitch,
Free is good! I think your idea is fine. I think in your case since I’m guessing you’re selling your consulting expertise, that the content of your design is much more important than any flashy images. Just like with a blog, the key is content. People will want to know what you do, and will want to be confident you know what you’re doing. So I think it really matters what you say, not what font you use… Good luck! ~ Steve

By: Mitch

Mitch — Fri, 01 May 2009 17:03:39 +0000

In about two weeks, I may be giving a presentation in the area where I live. I was told that I could set up a booth for free, since it’s a non-paying gig, and I’m thinking about doing it. In the past, what I did was print out my business brochure on separate, good paper, and posted that onto a folding display board. I’m not sure how eye-catching that is, but my wife did add some colors panels behind it.

Best I could think of doing; I’m the writer, not a designer!

By: The Trade Show Guru

The Trade Show Guru — Wed, 22 Apr 2009 15:06:39 +0000

Hey RT,
Star Trek amazes me for its staying power. Hard to believe there is yet another movie coming out. When it comes to brand power, Star Trek is a great example. ~ Steve

By: Master of the Philippines

Master of the Philippines — Wed, 22 Apr 2009 03:05:33 +0000

I think branding and product relationship is extremely important in regards to the displays. If your company is “Star Trek Ship Models”, for example, it would make sense to include imagery from the movies and series.

A big, stupid Star Trek-like logo would probably do a pretty good job too.

By: The Trade Show Guru

The Trade Show Guru — Tue, 21 Apr 2009 02:37:38 +0000

Hey Tim (aka King of the Rednecks and FOTSG (Friend of the Trade Show Guru)),
I may have a “book of secrets”, but obviously, if I did, it would be a secret… and if I told you, well, you know…
Thanks for dropping by. And yes, maybe the Colonel and I have talked over beers and exchanged “ideas”, but of course I couldn’t say. ~ Steve

By: Tim

Tim — Tue, 21 Apr 2009 00:29:38 +0000

Steve,
I love all this talk of secrets! Do you by any chance have a big book of secrets that you flip open with a mischievous grin? What other secrets you got in that book? 11 herbs and spices?