Comments on: Green Trade Show Displays

By: The Trade Show Guru

The Trade Show Guru — Wed, 25 Mar 2009 15:22:08 +0000

hey Cath,
I’ve seen too many companies that think they can have their business cards printed on recycled paper with soy ink and that makes their company “green”. There’s a lot more to it than that! ~ Steve

By: Cath Lawson

Cath Lawson — Tue, 24 Mar 2009 20:03:52 +0000

Hi Steve – This is a really good point. And marketing solely on the internet would certainly be more green.

I do agree that everyone is jumping on the green bandwagon and many aren’t genuinely green. A green off-licence just opened in our city and the only thing that is green about them is their shop sign.

By: The Trade Show Guru

The Trade Show Guru — Mon, 16 Mar 2009 20:34:00 +0000

hi Kay,
Thanks! I do believe that to even try to be “green” one must consider the “big picture”. ~ Steve

By: SEO Diva

SEO Diva — Mon, 16 Mar 2009 17:24:09 +0000

Hi Steve,

Great article…you hit it on the nose right here: “One should also get a trade show display that is built to last and that can have its graphics easily updated so that you don’t need to replace your display every year or two…”

Now THAT’S green!

Kay

By: The Trade Show Guru

The Trade Show Guru — Mon, 16 Mar 2009 15:30:12 +0000

Hey Todd,
No problem. I’m seem to always be late, but fortunately, I can always blame the kids.
It does seem to me that “green” is the new “low fat”. I wonder what the first “New and Improved, Green AND Low Fat” product I see will be? It’s just a matter of time I suspect. ~ Steve

By: Success with Todd

Success with Todd — Sun, 15 Mar 2009 21:08:49 +0000

Hey Steve,

Sorry I’m a bit late to this conversation. Your last comment above is just about what I was going to say … “Green” today seems to be about the equivalent of “Low Fat” a few years back.

The day I knew for sure the Low Fat thing was out of control, was when I saw an end cap display at a supermarket filled with chocolate candy bars … and a big sign at the top proclaiming them as a “low fat food”.

With the story above about the trash bags, it definitely appears as though “green” is also on the verge of jumping the proverbial shark.

Keep havin FuN!
Todd

By: The Trade Show Guru

The Trade Show Guru — Sun, 15 Mar 2009 16:46:43 +0000

@Will and Mitch,
I think most “Green!” marketing claims aren’t a lot different than “New”, “New and Improved”, and “Low Fat”. And I tend to agree that those people and companies that really are “something” just do it, while those that PROCLAIM FOR ALL TO HEAR that they are “something” usually aren’t, but then maybe I’m just too cynical.
Thanks for stopping by! ~ Steve

By: Will

Will — Sun, 15 Mar 2009 07:14:03 +0000

They broadcast it because they are betting people will be attracted to their “green” marketing. They hope people won’t think about whether it is legitimate or that it might just be greenwashing.

By: Mitch

Mitch — Sun, 15 Mar 2009 06:06:37 +0000

Just asking, Steve, but isn’t all this mainly a lot of folks jumping on the latest trend, instead of actually caring for the economy? It just seems like it’s more of a publicity stunt than anything else. I mean, why broadcast “green” instead of just living it?

By: Will

Will — Sun, 15 Mar 2009 04:06:17 +0000

Hi Steve! Thank you for reminding about this post I wrote last year. This issue has been really getting me frustrated lately. Maybe it is time for another post on it. Many companies are trying to jump on the “green” bandwagon, seeing it as a marketing opportunity. They also realize that if they are too outlandish in their claims they will be called on the carpet. So they do something like you describe in this post and call it good. By making decisions to embrace real green procedures like you detail above, companies can make a difference. If they only make use of greenwashing techniques in an attempt to market themselves, then shame on them. Smart customers will see through it and many of those smart customers will take their business elsewhere.