Comments on: Trade Show Secrets http://www.trade-show-guru.com/2008/12/trade-show-secrets/ For Those Seeking Trade Show Marketing Enlightenment Sun, 22 Jan 2012 20:24:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim | website copywriter http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-1339 Jim | website copywriter Sat, 26 Dec 2009 01:12:30 +0000 http://www.trade-show-guru.com/?p=211#comment-1339 A little off topic but...the "secrets" marketing strategy works--that's why there's so many people using it. From a marketing perspective, using the term "secrets" accomplishes so many things at once: it builds on and exploits CURIOSITY on the part of the reader, it also builds EXPERTISE because the squeeze page/lead generation page/blog talking about the "secret" speaks from a position of assumed authority, and finally it suggests a COMPETITIVE ADVANTAGE since only people who receive the secret supposedly know about it. It's a great marketing ploy but I'm not sure in of itself it would be a great ORGANIC search candidate (ie., it would be worth the time and effort to SEO) . Indeed, a search at https://adwords.google.com/select/KeywordToolExternal for "trade show secrets" shows a mere 170 monthly searches for the term. Not exactly a 'preexisting' brand but perfect for buzz marketers. What I mean is YOU, the marketer/blogger, will CREATE the buzz for the term you own. ie., you rank #1 for a term because no one searches for it and no one optimizes it and YOU create the buzz/idea virus for it so people talk about it. When the search volume/interest perks up--there you are at the #1 spot, ready to cash in. "Secrets" works. Applies to almost every possible niche and is custom tailored to Web 2.0--ie., how people spread influence and ideas around in the social web. Sorry about the spiel. Just wanted to add value to the notion of "SECRETS" and how it works from a marketing perspective. I've used "trade show secrets" as an example. A little off topic but…the “secrets” marketing strategy works–that’s why there’s so many people using it. From a marketing perspective, using the term “secrets” accomplishes so many things at once: it builds on and exploits CURIOSITY on the part of the reader, it also builds EXPERTISE because the squeeze page/lead generation page/blog talking about the “secret” speaks from a position of assumed authority, and finally it suggests a COMPETITIVE ADVANTAGE since only people who receive the secret supposedly know about it.

It’s a great marketing ploy but I’m not sure in of itself it would be a great ORGANIC search candidate (ie., it would be worth the time and effort to SEO) . Indeed, a search at https://adwords.google.com/select/KeywordToolExternal for “trade show secrets” shows a mere 170 monthly searches for the term.

Not exactly a ‘preexisting’ brand but perfect for buzz marketers. What I mean is YOU, the marketer/blogger, will CREATE the buzz for the term you own. ie., you rank #1 for a term because no one searches for it and no one optimizes it and YOU create the buzz/idea virus for it so people talk about it. When the search volume/interest perks up–there you are at the #1 spot, ready to cash in.

“Secrets” works. Applies to almost every possible niche and is custom tailored to Web 2.0–ie., how people spread influence and ideas around in the social web.

Sorry about the spiel. Just wanted to add value to the notion of “SECRETS” and how it works from a marketing perspective. I’ve used “trade show secrets” as an example.

]]> By: Trade Show Booth Display Design Secrets ~ Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-953 Trade Show Booth Display Design Secrets ~ Trade Show Guru Mon, 20 Apr 2009 23:51:14 +0000 http://www.trade-show-guru.com/?p=211#comment-953 [...] stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show [...] [...] stick with the “secrets” theme this week, and since I’ve already written about trade show secrets (in general) and trade show booth staffing secrets, I thought I’d write about trade show [...]

]]> By: Trade Show Zombies ~ Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-918 Trade Show Zombies ~ Trade Show Guru Mon, 06 Apr 2009 18:03:51 +0000 http://www.trade-show-guru.com/?p=211#comment-918 [...] any available free candy and more importantly, grabbing any and all available free loot (aka trade show giveaways and/or trade show schwag). You can spot them by their glassy-eyed stares and often, by flecks of [...] [...] any available free candy and more importantly, grabbing any and all available free loot (aka trade show giveaways and/or trade show schwag). You can spot them by their glassy-eyed stares and often, by flecks of [...]

]]> By: Do Trade Show Giveaway Pens Work? ~ Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-472 Do Trade Show Giveaway Pens Work? ~ Trade Show Guru Mon, 16 Feb 2009 23:24:38 +0000 http://www.trade-show-guru.com/?p=211#comment-472 [...] know. But I recommend using them for trade show giveaways and handouts. It should not be a trade show secret that proper trade show planning means avoiding the mistake of not have some kind of incentive for [...] [...] know. But I recommend using them for trade show giveaways and handouts. It should not be a trade show secret that proper trade show planning means avoiding the mistake of not have some kind of incentive for [...]

]]> By: How to Discipline your Children - A Better Way ~ Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-262 How to Discipline your Children - A Better Way ~ Trade Show Guru Wed, 31 Dec 2008 18:41:26 +0000 http://www.trade-show-guru.com/?p=211#comment-262 [...] and it worked, and I figure if it ain’t broke, don’t fix it. To me, there are no secrets to raising good kids, you just need to be a parent, and that means saying no. Children aren’t [...] [...] and it worked, and I figure if it ain’t broke, don’t fix it. To me, there are no secrets to raising good kids, you just need to be a parent, and that means saying no. Children aren’t [...]

]]> By: Top 3 Trade Show Display Design Mistakes ~ Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-235 Top 3 Trade Show Display Design Mistakes ~ Trade Show Guru Sun, 21 Dec 2008 15:56:48 +0000 http://www.trade-show-guru.com/?p=211#comment-235 [...] have in a title (probably the word “mistakes” is even more popular than the word “secrets“, but not as popular as “free“). Top 3 lists always seems very popular too. So I [...] [...] have in a title (probably the word “mistakes” is even more popular than the word “secrets“, but not as popular as “free“). Top 3 lists always seems very popular too. So I [...]

]]> By: The Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-209 The Trade Show Guru Sun, 14 Dec 2008 19:21:11 +0000 http://www.trade-show-guru.com/?p=211#comment-209 Tim, Excellent point on realistic expectations! Especially when one is developing a budget to see if trade show exhibiting make sense in the first place. Even zen doesn't make up for losing a lot of money. ~ Steve Tim,
Excellent point on realistic expectations! Especially when one is developing a budget to see if trade show exhibiting make sense in the first place. Even zen doesn’t make up for losing a lot of money. ~ Steve

]]> By: Tim http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-208 Tim Sat, 13 Dec 2008 13:22:37 +0000 http://www.trade-show-guru.com/?p=211#comment-208 So, when are you gonna share some of your "dirty little" trade show points? :) One thing I would like to add is realistic expectations. If you go in thinking you are gonna sell a million widgets and you bomb, it won't be pretty. I have seen this go down at a lot of shows, and I see these people standing in an empty booth looking terribly unhappy. And then no one will stop to talk to them. So, zen would really help in those situations. So, when are you gonna share some of your “dirty little” trade show points? :)
One thing I would like to add is realistic expectations. If you go in thinking you are gonna sell a million widgets and you bomb, it won’t be pretty. I have seen this go down at a lot of shows, and I see these people standing in an empty booth looking terribly unhappy. And then no one will stop to talk to them. So, zen would really help in those situations.

]]> By: The Trade Show Guru http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-198 The Trade Show Guru Fri, 12 Dec 2008 16:50:50 +0000 http://www.trade-show-guru.com/?p=211#comment-198 hey Mitch, Thanks for stopping by, and thanks for the compliment. :) I can tell from reading your blog that you know what your talking about. ;) ~ Steve PS. I wish you good karma and continued good luck at that Reno poker! hey Mitch,
Thanks for stopping by, and thanks for the compliment. :) I can tell from reading your blog that you know what your talking about. ;)
~ Steve
PS. I wish you good karma and continued good luck at that Reno poker!

]]> By: Mitch http://www.trade-show-guru.com/2008/12/trade-show-secrets/comment-page-1/#comment-196 Mitch Fri, 12 Dec 2008 04:59:40 +0000 http://www.trade-show-guru.com/?p=211#comment-196 Well, I'm not in the trade show business, but I am in the presentation business, and everything you said fits that also. Probably the only one I haven't done is #4, mainly because I don't always know all the people I'm speaking to up front. Great job; did you see where you show up on Google? Well, I’m not in the trade show business, but I am in the presentation business, and everything you said fits that also. Probably the only one I haven’t done is #4, mainly because I don’t always know all the people I’m speaking to up front. Great job; did you see where you show up on Google?

]]>