Comments on: Top 3 Trade Show Display Design Mistakes

By: Are Trade Shows Obsolete?

Are Trade Shows Obsolete? — Tue, 06 Oct 2009 14:48:37 +0000

[...] You need to make sure you design the perfect trade show display (or at least avoid bonehead trade show display design mistakes), and that you have a well-trained trade show booth staff. You should be aware of the common trade [...]

By: Trade Show Booth Staffing Secrets ~ Trade Show Guru

Trade Show Booth Staffing Secrets ~ Trade Show Guru — Mon, 13 Apr 2009 22:53:47 +0000

[...] marketing success. Of course, you don’t want to forget the importance of having a compelling trade show display design, and the other basics of trade show marketing. And the truth is, just like my earlier “trade [...]

By: Trade Show Zombies ~ Trade Show Guru

Trade Show Zombies ~ Trade Show Guru — Mon, 06 Apr 2009 18:01:17 +0000

[...] ought to, at least occasionally, write about trade show stuff, like trade show booths and trade show display design mistakes. However, because I tend to not take myself or this blog too seriously, I figure I can write about [...]

By: Do Trade Show Giveaway Pens Work? ~ Trade Show Guru

Do Trade Show Giveaway Pens Work? ~ Trade Show Guru — Mon, 16 Feb 2009 23:33:57 +0000

[...] handouts. It should not be a trade show secret that proper trade show planning means avoiding the mistake of not have some kind of incentive for attendees to visit your trade show booth. When it comes to [...]

By: Trade Show Booths and Duct Tape ~ Trade Show Guru

Trade Show Booths and Duct Tape ~ Trade Show Guru — Wed, 07 Jan 2009 14:21:14 +0000

[...] the trade show booth with duct tape. What the duct tape test means is that you need an effective trade show display design that is clear and speaks for itself. Your design needs to say who you are, what you do, and how you [...]

By: How to Discipline your Children - A Better Way ~ Trade Show Guru

How to Discipline your Children - A Better Way ~ Trade Show Guru — Wed, 31 Dec 2008 18:42:46 +0000

[...] need to be a parent, and that means saying no. Children aren’t perfect, they will make “mistakes“, and sometimes you will need to discipline your children. All this said, I am always open to [...]

By: The Trade Show Guru

The Trade Show Guru — Wed, 24 Dec 2008 18:20:39 +0000

Hi Tim,
KungFu Panda has Jack Black (well, his voice) in it. It’s a fun, cute movie. And you’re right, it’s critical that a trade show display’s focus should be on the customer and “what’s in it for them”.
Thanks as always for stopping by, and Merry Christmas! ~ Steve

By: Tim

Tim — Wed, 24 Dec 2008 17:55:06 +0000

Well, I haven’t seen that movie yet, so I’m still in the dark!
Your mistake # 3 really stands out for me. I usually pass right by displays that might be interesting, but it isn’t immediately obvious how it might apply to me so I don’t bother. Ambiguous names and fronts also don’t help the cause, as you pointed out. These also don’t let us know “what’s in it for me”…

By: The Trade Show Guru

The Trade Show Guru — Wed, 24 Dec 2008 04:36:21 +0000

hi Will,
Yes, this time you are correct! Oogway, the turtle guru/master, uttered those words we should all live by in the movie Kungfu Panda!
Thanks for the compliment, and Merry Christmas to you and your family too! ~ Steve

By: Will

Will — Wed, 24 Dec 2008 01:40:25 +0000

One word…. Oogway.

That plane certainly is some sort of a mistake to end up there! The three points highlighted in your post could be good advice for many things. Great post.

Merry Christmas to you and your family, Steve.